THIS IS US Ranks #3 Among Big 4 Telecasts for the Primetime Week 2/6

By: Feb. 15, 2017
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NBC has averaged a 1.0 rating in adults 18-49 and 3.7 million viewers overall for the primetime ratings week of Feb. 6-12, according to "live plus same day" viewing figures from Nielsen Media Research.

NBC was led for the week by Tuesday's "This Is Us," which ranked #3 among primetime programs on ABC, CBS, NBC and FOX in adult 18-49, behind only CBS' "Grammy Awards" and "Big Bang Theory." "This Is Us" finished in the top 10 for the week in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

Other top-rated NBC programs last week included Wednesday's 400th episode of "Law & Order: SVU" (tied for #11 among primetime Big 4 shows), Tuesday's "The Wall" and "Chicago Fire" (tied for #14) and Wednesday's "Chicago P.D." (tied for #26).

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, remaining ahead of FOX despite its boosts from the SUPER BOWL as well as last fall's high-rated seven-game Cubs-Indians World Series. NBC also leads the season in adults 25-54 and ranks #1 in women 18-49, women 25-54 and men 25-54.

NBC is retaining 100% of its year-ago rating this season in adults 18-49 (2.5 vs. 2.5), adults 18-34 (1.7 vs. 1.7) and adults 25-54 (3.1 vs. 3.1) and is up +2% in total viewers (9.0 million vs. 8.8 million).

Week 21 Averages

Adult 18-49 Rating, "L+SD," Feb. 6-12

CBS...2.1

ABC...1.4

NBC...1.0

Fox...0.9

CW...0.5

Total Viewers

CBS...10.3 million

ABC...5.1 million

NBC...4.5 million

Fox...3.1 million

CW...1.5 million

Season to Date, All Programs

Adult 18-49 Rating, "Most Current"

NBC...2.4

Fox...2.3

CBS...2.0

ABC...1.6

CW...0.6

Total Viewers

CBS...10.2 million

NBC...9.0 million

Fox...7.3 million

ABC...6.4 million

CW...1.8 million

NBC highlights for the week of Feb. 6-12:

Monday

"The Celebrity Apprentice" (0.9/3 in 18-49, 3.5 million viewers overall from 8-10 p.m. ET) finished within 0.1 of the prior week's rating in adults 18-49 (0.9 vs. 1.0) and retained 94% in total viewers (3.5 million vs. 3.7077 million) and 100% in adults 18-34 and men 18-34.

"Live Plus Three Day" Ratings: "Celebrity Apprentice" grew by +23% in 18-49 (from a 0.88 rating to a 1.08) and +623,000 viewers overall (3.5 million to 4.1 million) going from "live plus same day" Nielsens to L+3.

"Live Plus Seven Day" Ratings: So far this season, "The New Celebrity Apprentice" is growing by +23% in 18-49 rating going from L+SD to L+7 (from a 1.15 to a 1.42) and +834,000 viewers overall (4.3 million to 5.1 million).

Upscale: "The Celebrity Apprentice" is delivering a strong upscale audience, generating a 115 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).

"Timeless" (0.6/2 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET) ranked #2 in the slot among ABC, CBS and NBC in total viewers and adults 25-54. L+3: "Timeless" grew +117% in 18-49 (0.64 to 1.39) and +2.5 million viewers overall (2.9 million to 5.4 million) going from L+SD to L+3 Nielsens. The gains of +0.75 and +117% in 18-49 were the biggest L+3 lifts of the night on the Big 4 networks. L+7: "Timeless" has increased by +83% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.21 to a 2.22) and +3.5 million viewers overall (5.1 million to 8.6 million). Upscale: "Timeless" is generating a strong upscale audience, indexing at a 123 among adults 18-49 in $100K+ homes.

Tuesday

NBC wins its sixth straight Tuesday in adults 18-49 and also leads in most other key demographics, paced by the #1 show of the night in 18-49, "This Is Us."

"The Wall" (1.5/5 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) maintained 100% week in 18-49 (1.5 vs. a 1.5 at 9 p.m. on Jan. 31) and grew in total viewers (6.142 million vs. 6.064 million). "The Wall" tied for #2 in the time period among the Big 4 networks in 18-49 and ranked #2 outright in total viewers, while growing substantially from half-hour to half-hour in every key measure. L+7: So far this season, "The Wall" has increased by +13% in 18-49 rating going from L+SD to L+7 (from a 1.56 to a 1.77) and +653,000 viewers overall (6.3 million to 6.9 million). Upscale: "The Wall" is delivering a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.

"This Is Us" (2.6/9 in 18-49, 9.6 million viewers overall from 9-10 p.m. PT) ranks as the #1 show of the night on the Big 4 networks in adults 18-49 and most other key demographics, winning the time period by a +100% margin over #2 "Bull" in 18-49 (2.6 vs. 1.3). It's the 12thstraight "Us" original to rank as the #1 entertainment show of the night in 18-49 on the Big 4. L+3: "Us" increased by +77% in 18-49 (2.55 to 4.52) and +5.0 million viewers overall (9.6 million to 14.6 million) going from L+SD to L+3 Nielsens, to set a new "This Is Us" record for biggest L+3 total-viewer lift (+5.014 million), as well as the biggest lift ever for a Tuesday program on any broadcast network. L+7: So far this season, "This Is Us" is growing by +77% in 18-49 rating (from a 2.66 to a 4.71) and +5.3 million viewers overall (9.6 million to 14.9 million) going from L+SD to L+7. The +2.05 lift in 18-49 is the biggest for any broadcast series. Upscale: "Us" is generating a strong upscale audience, indexing at a 143 among adults 18-49 in $100K+ homes.

"Chicago Fire" (1.5/6 in 18-49, 6.9 million viewers overall from 10-11 p.m. ET) won the slot by a +50% margin among ABC, CBS and NBC (1.5 vs. 1.0 for CBS's "NCIS: New Orleans"). It's the 41st consecutive "Fire" original to win the 10 p.m. timeslot in 18-49 versus regular ABC-CBS competition, dating back to February 2015. L+3: "Fire" grew by +51% in 18-49 (1.51 to 2.28) and +3.0 million viewers overall (6.9 million to 9.9 million) going from L+SD to L+3. L+7: "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.63 to a 2.62) and +3.7 million viewers overall (7.3 million to 11.0 million) going from L+SD to L+7.

Wednesday

"Blindspot" (1.0/4 in 18-49, 4.6 million viewers overall from 8-9 p.m. ET), with its first telecast in three weeks, grew +11% versus its prior episode in 18-49 (1.0 vs. 0.9 on Jan. 18). L+3: "Blindspot" increased by +62% in 18-49 (0.95 to 1.54) and more than +2.0 million viewers overall (4.6 million to 6.7 million) going from L+SD to L+3, for the biggest 18-49 percentage lift of the night on the Big 4 networks. L+7: "Blindspot" has increased by +72% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.16 to a 2.00) and more than +2.7 million viewers overall (5.4 million to 8.2 million). Upscale: "Blindspot" is delivering a strong upscale audience, indexing at a 120 among adults 18-49 in $100K+ homes.

The 400thepisode of "Law & Order: SVU" (1.6/6 in 18-49, 6.9 million viewers overall from 9-10:02 p.m. ET) captured the show's top 18-49 rating since week 2 of the season (1.6 on Sept. 28) and the show's strongest total-viewer results since its season premiere Sept. 21 (7.8 million) to ranks #1 for the hour in the latter measure. With its first original in three weeks, "SVU" grew +14% versus its prior telecast in 18-49 (1.6 vs. 1.4 on Jan. 18). This week's episode increased half-hour to half-hour in every key measure and grew to win its second half-hour among the Big 4 networks in all key categories. L+3: "SVU" grew +56% in 18-49 (1.64 to 2.56) and +2.6 million viewers overall (6.9 million to 9.5 million) going from L+SD to L+3 Nielsens. L+7: "SVU" has grown by +75% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.47 to a 2.57) and more than +3.0 million viewers overall (6.1 million to 9.2 million).

"Chicago P.D." (1.3/5 in 18-49, 6.3 million viewers overall from 10:02-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in all key demographics, plus total viewers. It's the seventh straight "P.D." original to win the 10 p.m. hour versus its ABC and CBS timeslot competition. L+3: "P.D." increased by +58% in 18-49 (1.30 to 2.05) and +3.0 million viewers overall (6.3 million to 9.3 million) going from L+SD to L+3 Nielsens. The gain of +3.0 million viewers is the biggest L+3 lift of the night. L+7: "P.D." is increasing by +72% in 18-49 rating so far this season going from L+SD to L+7 (from a 1.40 to a 2.41) and +3.6 million viewers overall (6.3 million to 9.9 million).

Thursday

"Superstore" (1.1/4 in 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET) retained +92% week to week in 18-49 (1.1 vs. 1.2). L+3: "Superstore" increased by +39% in 18-49 (1.09 to 1.52) and +937,000 viewers overall (3.5 million to 4.5 million) going from L+SD to L+3. L+7: So far this season, "Superstore" is growing by +49% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.83) and +1.3 million viewers overall (4.4 million to 5.7 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.

"Powerless" averaged a 0.8/3 in 18-49 and 2.5 million viewers overall from 8:30-9 p.m. ET. L+3: "Powerless" grew by +30% in 18-49 (0.82 to 1.07) and +544,000 viewers overall (2.5 million to 3.1 million) going from L+SD to L+3 Nielsens. Upscale: "Powerless" generated a solid upscale audience, indexing at a 125 among adult 18-49 living in homes with $100K+ incomes.

"Chicago Med" (1.1/4 in 18-49, 6.1 million viewers overall from 9-10 p.m. ET) retained 92% week to week in 18-49 (1.2 vs. 1.2) and 96% in total viewers (6.1 million vs. 6.3 million). L+3: "Med" grew +59% in 18-49 (1.11 to 1.77) and +2.6 million viewers overall (6.1 million to 8.7 million) going from L+SD to L+3 Nielsens. L+7: So far this season, "Med" has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 1.30 to a 2.16) and +3.3 million viewers overall (6.8 million to 10.1 million).

"The Blacklist" (0.9/3 in 18-49, 4.9 million viewers overall from 10-11 p.m. ET) maintained +100% week to week in adults 18-49 (0.9 vs. 0.9) and 97% in total viewers (4.9 million vs. 5.1 million). L+3: "Blacklist" increased by +80% in 18-49 (0.92 to 1.66) and +3.5 million viewers overall (4.9 million to 8.4 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in 18-49 percentage. L+7: "Blacklist" has grown by +105% in 18-49 rating so far this season going from L+SD to L+7 (1.11 to a 2.28) and +4.6 million viewers overall (5.7 million to 10.3 million). The +84% increase was the biggest L+3 lift of the night on the Big 4. Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 126 among adults 18-49 in $100K+ homes.

Friday

"Grimm" (0.7/3 in 18-49, 4.0 million viewers o4.0verall from 8-9 p.m. ET) retained 98% week to week in in total viewers (4.0 million vs. 4.1 million) and 100% in adults 18-34 and all key adult-male demos. L+3: The prior week's "Grimm" increased by +64% in 18-49 (0.84 to 1.38) and +1.8 million viewers overall (4.2 million to 6.0 million) going from L+SD to L+3 ratings. L+7: So far this season, "Grimm" has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 0.86 to a 1.41) and +1.9 million viewers overall (4.3 million to 6.2 million).

"Emerald City" (0.6/2 in 18-49, 2.3 million viewers overall from 9-10 p.m. ET) maintained 100% week to week in 18-49 (0.6 vs. 0.6) and grew week to week in all key adult-male demos. L+3: The previous week's "Emerald City" grew by +73% in 18-49 (0.56 to 0.97) and more than +1.2 million viewers overall (2.5 million to 3.7 million) going from L+SD to L+3, for the biggest 18-49 percentage lift of the night on the Big 4. L+7: "Emerald City" has grown by +72% in 18-49 rating so far this season going from L+SD to L+7 (0.82 to a 1.41) and +1.8 million viewers overall (3.6 million to 5.4 million).

"Dateline NBC" (0.7/3 in 18-49, 1.0 in adults 25-54, 3.6 million viewers overall from 10-11 p.m. ET) increased half-hour to half-hour in every key measure, including gains of +33% in adult 18-49 rating (0.6 to 0.8), +22% in adults 25-54 (0.9 to 1.1) and +18% in women 25-54 (1.1 to 1.3). L+3: The previous week's "Dateline" increased by +48% in 18-49 (0.75 to 1.11) and +1.4 million viewers overall (3.8 million to 5.2 million) going from L+SD to L+3. L+7: "Dateline" is growing by +31% this season in 18-49 rating (from a 0.98 to a 1.28) and +1.2 million viewers overall (4.8 million to 6.0 million) going from L+SD to L+7.

Saturday

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 1.0 in 25-54, 4.5 million viewers overall from 8-10 p.m. ET) equaled the show's highest 18-49 rating since April 9, 2016 (0.8). "Dateline Mystery" rose +17% week to week in 18-49 (0.7 vs. 0.6) and +9% in total viewers (4.5 million vs. 4.1 million).

"SNL Vintage" (0.8/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET, with an encore of the Feb. 23, 1991 telecast of "Saturday Night Live" with host Alec Baldwin and musical guest Whitney Houston) scored as the most-watched "SNL" encore in this time period since Nov. 7, 2015 (3.6 million with an October 1976 telecast hosted by Buck Henry and featuring musical guest The Band). "SNL Vintage" increased by +14% versus the prior week's encore in this slot in 18-49 (0.8 vs. 0.7) and +18% in total viewers (3.517 million vs. 2.970 million).

Sunday

An encore "Dateline NBC" (0.7/3 in 18-49, 1.1 rating in adults 25-54, 5.1 million viewers overall from 7-8 p.m. ET) topped both its prior Sunday editions so far this season in total viewers (4.9 million on Jan. 22 and 3.9 million on Jan. 29).

The 2013 feature film "Fast & Furious 6" (0.7/2 in 18-49, 2.5 million viewers overall from 8-11 p.m. ET) grew 0.2 of a point or +33% from its first half-hour to its sixth in adult 18-49 rating (0.6 to 0.8).

Image courtesy of NBC.



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