THE DAILY SHOW WITH TREVOR NOAH Records Most-Watched & Highest Rated Quarter Ever
By: Caryn Robbins Apr. 03, 2017
THE DAILY SHOW WITH TREVOR NOAH had its most-watched and highest-rated quarter ever among total viewers and Adults 18-49 during the first quarter of 2017 and continues to dominate among Comedy Central's core, key millennial audience, overtaking all other daily late night talk shows, to earn the quarterly crown as the #1 daily late night talk show among millennials (Adults 18-24).
Among daily late night talk shows, THE DAILY SHOW was the only series to record year-over-year growth for the quarter among both total viewers (1.5 million total viewers P2+, up +13% vs. 1Q2016) and Adults 18-49 (0.72 rating; +10%). Season-to-date, THE DAILY SHOW is up +7% among total viewers and +5% among Adults 18-49 vs. the same timeframe across the prior season. The Daily Show also continues to succeed and grow digitally and socially, exemplifying the true multiplatform nature of the series and how it connects with Comedy Central's target millennial audience. Digital viewing this quarter was up 37% versus over a year ago, marking its best quarter ever for digital consumption (source: Adobe Analytics). In addition, the show had strong gains on Facebook and Youtube with over 240M video views on Facebook during the quarter, up 200% vs. the year ago quarter, and 127M videos were streamed on the show's Youtube channel, also up 200% year-over-year. (Source: Facebook Insights, Youtube Analytics)
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