STAGE TUBE: TODAY SHOW Profiles Bob Carey's THE TUTU PROJECT

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This is the heartwarming story of a man and his tutu. For photographer Bob Carey and his wife Linda, a man-sized pink tutu has taken on incredible meaning in their fight against breast cancer. The Tutu Project started in 2003 when Carey donated a picture of himself wearing a custom-made ballet skirt as part of a fund raiser for the Arizona Ballet. The Brooklyn photographer, whose wife is battling a recurrence of the disease, goes out into the world wearing a giant tutu and nothing else on his hairy, un-buff bod. The project has taken him from Italy to Times Square, and he hopes to turn the wacky photos of himself into a book to benefit breast cancer patients. Watch the Today Show's profile and interviews with the couple below!

Most New Yorkers who want to raise money to fight breast cancer buy a pink ribbon or sign up for a walk-a-thon. Bob Carey is not most New Yorkers. The overwhelmingly positive reaction to Carey's photos has inspired him to take the project further, making a book of the images entitled Ballerina. The net proceeds will go directly to breast cancer organizations; their goal is to raise $75,000. To support, visit www.thetutuproject.com.