Premiere of NBC's MARRY ME Retains 70% Audience

By: Oct. 15, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC ranked #1 Tuesday night among the Big 4 in adults 18-49 for a 10th week in a row, last night leading those networks during five of six primetime half-hours.

The premiere of "Marry Me" (2.3/7 in 18-49, 7.8 million viewers overall from 9-9:31 p.m. ET) ranks as the #1 telecast of any Tuesday comedy on a Big 4 network in 18-49 and total viewers since March 4, 2014 ("About a Boy," 2.5 in 18-49, 8.4 million viewers overall). "Marry Me" retained 70% of the prior hour's rating from "The Voice," versus 61% in this slot last season for the first regular original of "About a Boy."

"Marry Me" won the highly competitive time slot in adults 18-49 among the Big 4 versus "NCIS: New Orleans," "S.H.I.E.L.D." and "New Girl."

"Marry Me" is the #2 comedy premiere so far this season in 18-49 and total viewers, behind only ABC's "Black-ish."

The second season debut of "About a Boy" (1.8/5 in 18-49, 6.2 million viewers overall from 9:31-10 p.m. ET) won the slot in adults 18-34 and women 18-34 among the Big 4.

"About a Boy" retained 78% of its 18-49 lead-in from "Marry Me," up from 76% in this slot last season for the first regular original of "Growing Up Fisher." In men 18-49, last night's retention was 81% (1.3 vs. 1.6).

"Chicago Fire" (2.0/6 in 18-49, 7.2 million viewers overall from 10-11 p.m. ET) matched the show's highest rating with no "Voice" lead-in since Wednesday, Jan. 30, 2013 (2.1).

"Chicago Fire" retained 95% of last week's rating despite the absence of a "Voice" lead-in this week.

"Chicago Fire" won the slot among ABC, CBS and NBC in 18-49 by a +33% margin (2.0 vs. 1.5 for CBS's "Person of Interest"), the biggest "Chicago Fire" margin over "Persons" since premiere week, pending updates. Last night's "Fire" topped ABC's "Forever" by +82% (2.0 vs. 1.1).

L+3: Last w week's "Chicago Fire" grew by +43% in 18-49 (to a 3.07 from a 2.15 and 2.8 million viewers overall (to 11.2 million from 8.4 million) going from L+SD to L+3

"The Voice" (3.3/11 in 18-49, 11.9 million viewers overall from 8-9 p.m. ET) ranks as the #1 show of the night on the Big 4.

"The Voice" won THE HOUR among those networks by a +32% margin (3.3 vs. 2.5 for "NCIS").


Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Voice...3.3...3.9...4.1
Chicago Fire...2.0...2.9...3.1

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Voice...11.9 million...13.7 million...14.2 million
Chicago Fire...7.2 million...9.8 million...10.4 million

In Late-Night Metered Markets Tuesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Comments

To post a comment, you must register and login.







Videos