Premiere of NBC's MARRY ME Retains 70% Audience
By: Caryn Robbins Oct. 15, 2014
NBC ranked #1 Tuesday night among the Big 4 in adults 18-49 for a 10th week in a row, last night leading those networks during five of six primetime half-hours.
The premiere of "Marry Me" (2.3/7 in 18-49, 7.8 million viewers overall from 9-9:31 p.m. ET) ranks as the #1 telecast of any Tuesday comedy on a Big 4 network in 18-49 and total viewers since March 4, 2014 ("About a Boy," 2.5 in 18-49, 8.4 million viewers overall). "Marry Me" retained 70% of the prior hour's rating from "The Voice," versus 61% in this slot last season for the first regular original of "About a Boy." "Marry Me" won the highly competitive time slot in adults 18-49 among the Big 4 versus "NCIS: New Orleans," "S.H.I.E.L.D." and "New Girl." "Marry Me" is the #2 comedy premiere so far this season in 18-49 and total viewers, behind only ABC's "Black-ish." The second season debut of "About a Boy" (1.8/5 in 18-49, 6.2 million viewers overall from 9:31-10 p.m. ET) won the slot in adults 18-34 and women 18-34 among the Big 4.Projected "Live Plus Three Day" and "Live Plus Seven Day" Results: Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Voice...3.3...3.9...4.1
Chicago Fire...2.0...2.9...3.1 Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Voice...11.9 million...13.7 million...14.2 million
Chicago Fire...7.2 million...9.8 million...10.4 million In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.9/5. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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