NBC's THE VOICE is #1 Non-Sports Show Monday Night
By: Caryn Robbins
Despite competition this week from CBS's NCAA Basketball coverage, "The Voice" (3.4 rating, 9 share in adults 18-49, 11.8 million viewers overall from 8-10:01 p.m. ET) is matching last week's rating in 18-49. Despite the basketball competition, "The Voice" currently ranks #1 for the time period in all key adult-female demographics - women 18-34, 18-49 and 25-54. "The Voice" is the time period's top non-sports program on the Big 4 nets in all key demographics.
"The Voice" is the #1 non-sports telecast of the night on the Big 4 networks in adults 18-49 by a margin of 62% (3.4 vs. 2.1 for ABC's "Dancing With the Stars," excludes CBS's 8-9 p.m. programming, which is not accurately reported in these preliminary fast-national ratings). A special Monday telecast of "American Dream Builders" (1.6/4 in adults 18-49, 5.5 million viewers overall from 10:01-11 p.m. ET) scored the show's highest Nielsen results to date in adults 18-49 and total viewers, topping ratings for each of the show's three regular Sunday telecasts so far, including the prior highs set by its March 23 debut (0.9/2 in 18-49, 3.603 million viewers overall). "American Dream Builders" out-rated ABC's "Castle" encore in the time period in adults 18-34, 18-49 and 25-54.In Late-Night Metered Markets Monday night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.5/7 with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 2.1/5.
For the Week: With "The Voice" and "The Blacklist" generating three of the week's top 10 ratings among Primetime programs on the Big 4 networks, NBC has averaged a 1.5 rating, 4 share in adults 18-49 and 5.7 million viewers overall for the week of March 31-April 6, according to "live plus same day" viewing figures from Nielsen Media Research.
Adults 18-49, L+SD
Net... Week 28, 2012-13... Week 28, 2013-14...Diff
NBC...1.7...1.5...Down 12%
CBS...2.7...2.1... Down 22%
ABC...1.6...1.6... Even
Fox...1.7...1.2...Down 29% Total Viewers, L+SD
Net... Week 28, 2012-13... Week 28, 2013-14...Diff
NBC...5.235 million ...5.715 million...Up 9%
CBS...11.256 million...10.082 million...Down 10%
ABC...6.704 million ...6.391 million...Down 5%
Fox...5.145 million ...3.991 million...Down 22% SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.4...2.9...Up 21%
CBS...3.0...2.4...Down 20%
ABC...2.3...2.1...Down 9%
Fox...2.5...2.6...Up 4% Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...7.069 million ...9.826 million...Up 39%
CBS...12.158 million...10.836 million... Down 11%
ABC...7.857 million ...7.490 million...Down 5%
Fox...7.095 million ...7.740 million...Up 9%
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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