NBC's THE VOICE Returns with A+17% Jump Versus Last Fall's Finale

By: Mar. 01, 2016
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"The Voice" (3.4/11 in 18-49, 13.2 million viewers overall from 8-10 p.m. ET) grows +17% versus its fall finale in 18-49 (3.4 vs. 2.9 from 9-11 p.m. on Tuesday, Dec. 15, 2015) and +5% in total viewers (13.236 vs. 12.601 million).

Virtually matches the premiere of its prior cycle in 18-49 (3.4 vs. 3.5 on Sept. 21, 2015) and grows +7% in total viewers (13.236 vs. 12.371 million).

Is the #1 program of the night on the Big 4 in adults 18-49 and other key demos.

Will add substantial viewership via time-shifting and VOD - season to date, Monday's "Voice" has grown by +24% going from L+SD to L+7 in 18-49 rating (from a 3.12 to a 3.88) and more than 2.2 million viewers overall (12.0 million to 14.3 million).

"Blindspot" (1.8/6 in 18-49, 6.8 million viewers overall from 10-11 p.m. ET): Returning after a 14-week absence, wins the hour among ABC, CBS and NBC in every key demographic.

Is the #1 scripted show of the night on ABC, CBS, NBC and FOX in adults 18-49.

Wins the slot among those nets by a +50% margin in adults 18-49 (1.8 vs. 1.2 for CBS's #2 "NCIS: LA").

Returns to the schedule with a 95% retention of the show's fall finale in 18-49 (1.8 vs. 1.9 on Nov. 23, 2015) and 97% in total viewers (6.840 million vs. 7.026 million).

Grows dramatically via time-shifting and VOD viewership:

"Blindspot" has increased by +78% this season in 18-49 rating (from a 2.33 to a 4.14) and more than 5.5 million viewers overall (8.3 million to 13.9 million) going from L+SD to L+7.

"Blindspot" is the #1 series on the Big 4 this season in viewership gains going from L+SD to L+7 (+5.533 million).

Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 126 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week: NBC has averaged a 1.0 rating, 3 share in adults 18-49 and 4.4 million viewers overall for the primetime ratings week of Feb. 22-28, according to "live plus same day" results from Nielsen Media Research.

Ranking among the week's top 35 primetime telecasts on the Big 4 networks in adults 18-49 were "Chicago Fire," "Chicago P.D.," "Chicago Med," "Law & Order: SVU," "Superstore" and "The Blacklist."

Season to date, NBC is running within 0.1 of a rating point of #1 behind Super Bowl- and Grammy-boosted CBS in adults 18-49 and is tied for #1 among the Big 4 networks in adults 18-34 and women 18-34.

NBC's total-viewer average of 8.586 million is the network's highest at this point in a season without a SUPER BOWL or Olympic boost since 2007-08 (8.609 million).

With 25 of 28 nights counted in the February 2016 sweep, "most current" Nielsen averages in adults 18-49 are: CBS, a 3.7 rating; ABC, 1.9; Fox, 1.4; NBC, 1.2; and CW, 0.8. In overall total viewers, the sweep averages are: CBS, 14.8 million; ABC, 7.2 million; NBC, 5.3 million; Fox, 4.6 million; and CW, 2.1 million.

In the 10:30 lead-in to local news for the February 2016 sweep, NBC currently ranks first in the key news demographic of adults 25-54 Monday through Friday, moving from #3 during the same 25 nights in February 2015 to #1 in February 2016. Those "most current" 25-54 averages are: NBC, a 2.2 rating; CBS, 2.1; ABC, 1.7.

Photo by: Tyler Golden/NBC



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