NBC's BLACKLIST is Season's Most Upscale Drama on Big 4

"The Blacklist" (1.4/4 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) retains 100% of last week's result in 18-49 (1.4 vs. 1.4).

These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

In adults 18-49, last week's episode grew by +99% (to a 2.8 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.38 rating to a projected 2.75 rating in TAMi estimates).

Last week's "Blacklist" added more than 400,000 full-episode views (P2+) in seven days on NBC.com (429,812).

Beats Fox's "Sleepy Hollow" head to head in the time period by +75% in 18-49 (1.4 vs. 0.8).

Is maintaining 100% of what "The Blacklist" averaged during last May's sweep in 18-49 (1.4 vs. 1.4).

Upscale: "Blacklist" is the season's most upscale drama on ABC, CBS, NBC or Fox, and is the #2 primetime series overall on those nets, indexing at a 155 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). "Blacklist" was also the most upscale telecast on those networks on the prior Thursday, Oct. 15 (130 index, L+SD).

"Heroes Reborn" (1.1/4 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) retains 100% of last week's adult 18-49 rating (1.1 vs. 1.1).

Grows week to week in men 18-34 (0.7 vs. 0.6).

These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

Last week's "Heroes Reborn" added more than 900,000 full-episode views (P2+) in seven days on NBC.com and Hulu (904,092).

Among adults 18-49, last week's episode grew by +109% (to a 2.3 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.12 rating to a projected 2.34 rating in TAMi estimates).

"The Player" (0.8/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) gows +14% or 0.1 of a point versus last week in 18-49 (0.8 vs. 0.7).

Is currently up 3% in total viewers (4.115 million vs. 3.993 million).

Also increases week to week in men 18-49 (0.8 vs. 0.7), adults 25-54 (1.1 vs. 1.0) and men 25-54 (1.1 vs. 0.9).

TIME SHIFTING / ALTERNATE PLATFORMS: In adults 18-49, last week's episode grew by +78% (to a 1.3 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (0.74 rating to a projected 1.32 rating in TAMi estimates).

NBC RESEARCH ESTIMATES AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS:
Show...18-49 Rating...Total Viewers
Heroes Reborn...2.5...9.38 million
The Blacklist...3.1...9.05 million
The Player...1.4...6.46 million

In Late-Night Metered Markets Thursday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore; "Late Show with Stephen Colbert," 1.7/5, with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.5/7.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.7/4, with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.1/4, with an encore delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/3, with an encore delayed by an NFL overrun).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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