NBC Wins Primetime Week in 18-49 and Total Viewers
Despite FOX airing the Major League Baseball All-Star Game, NBC has won the ratings week of July 10-16 in primetime's key demographic of adults 18-49 and total viewers, paced by its popular programming that includes "America's Got Talent," "World of Dance," "American Ninja Warrior," and "The Wall."
According to "live plus same day" ratings from Nielsen Media Research, NBC series that generated top-20 rankings among primetime shows on the Big 4 networks included the #1 telecast of the week, Tuesday's airing of "America's Got Talent." Other top 20 programs on NBC included "World of Dance" (#6), "American Ninja Warrior" (#9), a special Thursday telecast of "America's Got Talent" (#10), "The Wall" (#11), "Spartan: Ultimate Team Challenge" (#14) and "Little Big Shots: Forever Young" (#18).
NBC also ranked #1 versus its Big 4 competition for the July 10-16 week in women 18-49, adults 25-54 and women 25-54.
Counting just entertainment programming, NBC won the week in both adults 18-49 and adults 25-54, marking the seventh straight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54.
Season to date, NBC ranks #1 in adults 18-49, with a +12% margin over #2 Fox, despite Fox's boosts from the SUPER BOWL and last fall's seven-game Cubs-Indians World Series. NBC also ranks #1 for the season among ABC, CBS, NBC and FOX in adults, men and women 25-54; men and women 18-49; adults 18-34 (tie) and women 18-34.
Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49.