NBC Sports Tops All Cable Networks in 3rd Quarter Growth
By: Caryn Robbins Sep. 30, 2015
Ignited by the Fourth of July weekend fireworks that accompanied the debut of NASCAR, NBCSN achieved Total Day and primetime viewership records for the third quarter and the month of September, according to live plus same day data released by The Nielsen Company.
NBCSN averaged 193,000 Total Day viewers in the third quarter (June 29-September 27) - a jump of 130% vs. last year's third quarter (84,000), which ranks No. 1 among all cable networks in year-over-year increase for the quarter. The 193,000 average Total Day (6 a.m.-6 a.m.) viewers ranks as NBCSN's most-watched third quarter ever and the second-most watched quarter in the network's history - trailing only the first quarter of 2014, which featured live weekday and weekend coverage of the Sochi Winter Games (215,000). In addition: NBCSN's third-quarter primetime viewership (307,000 average viewers) ranks as its best ever for the quarter, and is up 148% from last year (124,000). NBCSN recently completed its best September ever with an average of 280,000 primetime viewers and 161,000 Total Day viewers - up 218% and 130%, respectively, from last year. THIRD QUARTER HIGHLIGHTS: NBC Sports Group kicked off its 10-year partnership with NASCAR with 220 hours of trackside coverage from July through this past weekend. NBCSN's live telecast of NASCAR Sprint Cup racing from historic Indianapolis Motor Speedway on July 26 was the network's most-watched telecast ever, averaging 4.7 million viewers.Videos