NBC Late Night Continues to Deliver Strong Results

By: Mar. 13, 2014
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"The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" have continued to deliver elevated ratings in Fallon's third week on the air and Meyers' second week.

"The Tonight Show" topped the combined ABC-CBS competition in adults 18-49, while Meyers virtually tied ABC's "Jimmy Kimmel Live" and outdelivered CBS's "Late Show with David Letterman" - despite starting an hour later.

Fallon averaged a 1.34 rating, 6 share for the week of March 3-7, to top the combined rating of "Late Show" (0.56) and "Kimmel" (0.73). In total viewers, "Tonight's" 4.537 million prevailed over "Late Show's" 2.761 million by a 64% margin and topped "Kimmel's" 2.744 million by 65%.

At 12:35 a.m. ET, Meyers' 0.71/4 in adults 18-49 nearly matched Kimmel's 0.73 and beat Letterman's 0.56, despite "Late Night's" later start time. In the time period, Meyers outrated CBS's "Late Late Show with Craig Ferguson" (0.35) by 103% and topped "Late Late Show" in total viewers by 50% (2.073 million vs. 1.386 million).

In their head-to-head half-hour from 12:30-1 a.m. ET, Meyers also outscored ABC's "Nightline" in 18-49 by 84% (with a 0.81 rating in that half-hour vs. a 0.44) and by 37% in total viewers (2.358 million vs. 1.721 million).

Versus NBC's averages this season before the transition, Fallon was up last week by 13% in total viewers (4.537 million vs. 4.011 million, L+SD) and by 43% in adults 18-49 (1.34 vs. 0.94). Meyers was up versus "Late Night's" season average before to the transition by 3% in total viewers (2.073 million vs. 2.021 million, L+SD) and by 13% in 18-49 rating (0.71 vs. 0.63).

And note that prior to the transition, "Tonight" was enjoying its top season in 18-49 viewers in three years and best season in total viewers in five years. "Late Night" was at a five-year high in 18-49 and was having the best season of the Fallon-hosted era in total viewers.

For the week, both Fallon and Meyers beat their respective ABC and CBS time-period competition in every key ratings category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 3-7. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted.)

ADULTS 18-49


11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.34 rating, 6 share
CBS "Late Show," 0.56/3
ABC "Kimmel," 0.73/3 *


12:35-1:05 a.m. ET
ABC "Nightline," 0.44/3


12:35-1:35 a.m. ET
NBC "Late Night," 0.71/4
CBS "Late Late Show," 0.35/2


1:35-2:05 a.m. ET
NBC "Last Call," 0.38/3 *

TOTAL VIEWERS


11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.537 million viewers
CBS "Late Show," 2.761 million viewers
ABC "Kimmel," 2.744 million viewers *


12:35-1:05 a.m. ET
ABC "Nightline," 1.718 million viewers


12:35-1:35 a.m. ET
NBC "Late Night," 2.073 million viewers
CBS "Late Late Show," 1.386 million viewers


1:35-2:05 a.m. ET
NBC "Last Call," 1.095 million viewers

* Friday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE (SINCE FEB. 17), "LIVE PLUS SAME DAY"

ADULTS 18-49


11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.95 rating, 9 share
CBS "Late Show," 0.55/3
ABC "Kimmel," 0.65/3


12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2


12:35-1:35 a.m. ET
NBC "Late Night," 0.84/5
CBS "Late Late Show," 0.35/2


1:35-2:05 a.m. ET
NBC "Last Call," 0.40/2

TOTAL VIEWERS


11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 6.115 million viewers
CBS "Late Show," 2.721 million viewers
ABC "Kimmel," 2.540 million viewers


12:35-1:05 a.m. ET
ABC "Nightline," 1.555 million viewers


12:35-1:35 a.m. ET
NBC "Late Night," 2.371 million viewers
CBS "Late Late Show," 1.342 million viewers


1:35-2:05 a.m. ET
NBC "Last Call," 1.149 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 3-7


NATIONAL ADULT 18-49 RATING


Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.65
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.52

TBS, 11 p.m.-midnight, "Conan," 0.37

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.85
Adult Swim, 12:30-1:30 a.m. ET, 0.61


Each adult 18-49 rating point equals 1.27 million viewers.


TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.598 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.187 million

TBS, 11 p.m.-midnight, "Conan," 0.762 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.825 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.331 million viewers



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