MTV VIDEO MUSIC AWARDS Deliver 10.1 Million Total Viewers

The 2013 "MTV Video Music Awards" delivered big Sunday night, with the award show currently ranking as cable's #1 entertainment telecast of the year among P12-34. The first-ever award show to be broadcast live from Brooklyn's Barclays Center, the VMAs garnered a total audience of 10.1 million viewers, a 66 percent increase versus 2012, and the ratings jumped 47 percent compared to last year's telecast, delivering a strong 7.8 P12-34 rating. The encore presentation of the show on MTV last night earned an additional 2.8 million total viewers, amounting to 12.9 million total viewers across both airings on MTV. Ratings for the 2013 "MTV Video Music Awards Pre-Show" increased 100 percent compared to last year with P12-34, garnering a 3.6 rating among that demographic, and total viewers grew a whopping 119 percent with 4.6 million tuning in.*

The 2013 "MTV Video Music Awards" shattered previous records across MTV's web, mobile and social channels with last night now ranking as the biggest VMA day in history in terms of total visitors, page views and streams. More than 4 million fans visited VMA content onMTV.com, mobile web and MTV app yesterday generating more than 15 million total streams - five times higher than last year's show day - with the live stream portion now ranking as the biggest in Viacom's history. MTV mobile saw its biggest day ever with more than 2 million visitors, 6 million page views and 1.8 million streams. During the two-hour telecast, social media exploded as fans passionately reacted to the performances and winners generating 120 national and worldwide trending topics on twitter, and 1.2 million Instagram likes. According to Twitter, during her medley of "We Can't Stop" and Robin Thicke's "Blurred Lines," Miley Cyrus set a new Twitter record for tweets per minute clocking in an astounding 306k tweets per minute, surpassing the previous record holder, Beyonce's Super Bowl performance.**

VMA performers including Justin Timberlake, his former band 'NSYNC and Bruno Mars reaped the benefits of their stellar performances, garnering immediate sales and chart spikes. After winning the prestigious "Michael Jackson Video Vanguard Award," taking home three KAWS Moonmen for categories including "Video of the Year," and receiving a standing ovation for an epic medley of his hits, including a surprise reunion with his former 'NSYNC bandmates, Timberlake posted a 1,876 percent increase in sales, while 'NSYNC was up 156 percent. Following two-time VMA winner Bruno Mars' first televised performance of his soon-to-be-released single, "Gorilla," the song immediately debuted on the iTunes single chart. Additionally, the album "Unorthodox Jukebox" re-entered the iTunes album chart top 10 at #5.

*Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Entertainment = excludes sports. Telecast rank dates: 12/31/12-8/25/13.

**Source: Adobe Site Catalyst 15.0, Ustream, Twitter, 8/25/13

To post a comment, you must register and login.