GMA SATURDAY Wins Second Consecutive February Sweep in Total Viewers
By: Caryn Robbins Feb. 27, 2015
ABC's "Good Morning, America Saturday" won the 2015 February sweeps in Total Viewers (3.921 million), Adults 25-54 (1.386 million) and Adults 18-49 (959,000), based on Most Current Data from Nielsen Media Research. "GMA Saturday" turned in a dominant performance in Adults 25-54 during the month winning all 4 of its telecasts. "GMA Saturday" debuted in its current format in September 2004.
Further, "GMA Saturday" won the February sweep for the 2nd year in a row in Total Viewers and Adults 25-54, while claiming its first February sweep victory ever in Adults 18-49. Overall, "GMA Saturday" has won the last 8 sweeps in Total Viewers, last 7 in Adults 25-54 and previous 4 in Adults 18-49. "Good Morning America Sunday" During the 2015 February sweep, "Good Morning America Sunday" averaged 3.697 million Total Viewers, 1.266 million Adults 25-54 and 826,000 Adults 18-49, based on Most Current Data from Nielsen Media Research. "GMA Sunday" debuted in its current format in September 2004. For the first time ever during a February sweep, "GMA Sunday" beat NBC's "Sunday Today" in Adults 25-54 (+167,000 - 1.266 million vs. 1.099 million) and Adults 18-49 (+65,000 - 826,000 vs. 761,000). In fact, "GMA Sunday" has beaten "Sunday Today" in both key adult demos for the 4th consecutive sweeps periods. In addition, "GMA Sunday" slashed its Total Viewer margin with NBC's "Sunday Today" (-70% - 94,000 vs. 314,000) to its closest-ever overall viewer performance during a February sweep.FEBRUARY 2015 SWEEP TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA-SAT 3,921,000 1.2/8; 1,986,000 0.8/6; 946,000 2.9/ 9
SATURDAY TODAY 3,504,000 0.9/7; 1,124,000 0.7/6; 836,000 2.5/10
CBS THIS MORNING-SAT 2,226,000 0.6/4; 736,000 0.4/3; 478,000 1.6/ 6
FEBRUARY 2014 SWEEP TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA-SUN 3,697,000 1.1/7; 1,266,000 0.7/5; 826,000 2.7/ 9
SUNDAY TODAY 3,791,000 0.9/6; 1,099,000 0.6/5; 761,000 2.6/ 9
SUNDAY MORNING 6,238,000 1.5/8; 1,805,000 0.9/5; 1,104,000 4.3/12 Source: The Nielsen Company, NTI (Total Viewers, Adults 25-54 and Adults 18-49). Most Current: February 2015 Sweep (1/29-2/25/15), February 2014 Sweep (1/30-2/26/14) and November 2014 Sweep (10/30-11/26/14). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 - 4/1/09. Averages based on regular telecasts.
Dan Harris, Paula Faris, and Ron Claiborne are the anchors of "Good Morning America" Saturday and Sunday. Sara Haines is a correspondent and Rob Marciano is senior meteorologist. Michael Corn is the senior executive producer. John Ferracane is senior broadcast producer.
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