Freeform's Marvel's CLOAK & DAGGER Spikes to a New Series High on Its 3rd Telecast in Women 18-34

On its 3rd telecast, Freeform's "Marvel's Cloak & Dagger" hit a new series high in Women 18-34 (166,000/0.48 rating), spiking by 19% over the prior week's debut (140,000/0.40 rating on 6/7/18 at 9:00 p.m.). In addition, "Marvel's Cloak & Dagger" grew week to week among Women 18-49 (+1% - 335,000/0.52 rating vs. 331,000/0.51 rating) to its second best performance.

"Marvel's Cloak & Dagger" was Thursday's No. 1 original scripted cable series in Women 18-34, Adults 18-34 (242,000/0.48 rating) and Women 18-49. In fact, the new FreeForm drama dominated Paramount's freshman "American Woman" by 267% in Women 18-34, 63% in Women 18-49 and 106% in Adults 18-49.

After three days of TV playback, "Marvel's Cloak & Dagger" posted triple-digit playback gains over its Live + Same Day numbers in Total Viewers (+117%), Women 18-34 (+110%) and Adults 18-49 (+132%), marking the series' largest lifts yet.

About Freeform

Part of Disney|ABC Television, FreeForm connects to audiences and goes BEYOND entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The FreeForm app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

To post a comment, you must register and login.