For Premiere Week of Season 20, ABC's THE VIEW Sees Its Best Numbers

By: Sep. 14, 2016
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For premiere week of season 20, ABC's THE VIEW averaged 2.666 million Total Viewers, 525,000 Women 25-54 and 381,000 Women 18-49 during the week of September 5, 2016, based on Live + Same Day Data from Nielsen Media Research. "The View" scored double-digit increases week to week (1.909 million, 345,000 and 234,000, respectively, for w/o 08/29/16) in Total Viewers (+40%), Women 25-54 (+52%) and Women 18-49 (+63%). "The View" saw its best numbers in Total Viewers and Women 18-49 since July and top Women 25-54 performance since June - since weeks of 7/25/16, 7/11/16 and 6/13/16, respectively.

"The View" led CBS' "The Talk" (2.224 million, 384,000 and 260,000, respectively) during the week in Total Viewers (+442,000), Women 25-54 (+141,000) and Women 18-49 (+121,000). "The View" saw its largest leads in Total Viewers in 1 year, in Women 25-54 in more than 2 years, and in Women 18-49 in nearly 2 years - since weeks of 9/7/15, 5/12/14 and 11/24/14, respectively.

"The View" improved on its season premiere week performance last year in Total Viewers (+6% - 2.666 million vs. 2.506 million for w/o 9/7/15).

On its season premiere on Tuesday (9/6/16), "The View" improved on its year-ago premiere (9/8/15) in Total Viewers (+166,000 - 2.802 million vs. 2.636 million) and Women 25-54 (+21,000 - 571,000 vs. 550,000). In addition, "The View" premiere was its top telecast in Total Viewers, Women 25-54 and Women 18-49 since June - since 6/29/16, 6/13/16 and 6/28/16, respectively.

NOTE: Due to the Labor Day holiday (9/5/16), CBS' Monday telecast was coded as a special and is excluded from the weekly averages. CBS' averages are based on 4 days (Tue-Fri).

Week of September 5, 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,666,000 525,000/0.9 381,000/0.6
CBS "THE TALK" 2,224,000 384,000/0.6 260,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 9/5/16, 8/29/16 and 9/7/15.



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