First Term of Comedy Central's THE PRESIDENT SHOW Begins with a Bang!
THE PRESIDENT SHOW began its first term with a bang and in keeping with its promise is well on the way to Make Late Night Great Again. The series premiere of Comedy Central's weekly, late night series drew 639,000 total viewers, an increase of 121% versus the prior four-week time period average and scored a 0.31 Adults 18-49 rating, which is up +63% compared versus the P4W average (+133% among women 18-49) and +15% versus year ago levels. The premiere increased the time period retention by 38% over the P4W average.
In the world of The President Show, Trump is bypassing the crooked media by hosting a late-night show direct from the Oval Office. No unfair questions from reporters, no awkward photo ops with German ladies, and no bedtimes. Just a fun show where he can put his unique Trumpian spin on such late-night staples as desk segments, field pieces and guest interviews. Vice President Mike Pence is featured as his sidekick, played by Peter Grosz.
Created by Anthony Atamanuik who hosts as Donald J. Trump, and produced by Clone Wolf Productions and 3 Arts Entertainment, this weekly, topical series airs Thursdays at 11:30 p.m. ET/PT following THE DAILY SHOW WITH TREVOR NOAH and is available to stream via cc.com and the CC App.
Source: Nielsen. THE PRESIDENT SHOW Premiere, 11:30P-12A (4/27/17) vs P4W time period average (3/30-4/20/17), L+SD.
Image: screen grab Comedy Central