For 2015, Disney XD delivered near record ratings in Primetime across its targeted demographics -- Boys 6-11 (113,000) and Boys 2-11 (136,000) -- powered by solid ratings for its original programming, most notably its Top 3 series "Gravity Falls," "Star Wars Rebels" and "Lab Rats: Bionic Island."
Programming Highlights
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser-supported network that reaches nearly 78-million households via its basic cable and satellite affiliates. In total, there are 31 Disney XD channels available in 25 languages around the world.
Source: NTI, U.S. ratings, 2015: 12/29/14-12/27/15, Live+7.
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