DATELINE NBC Delivers Highest Sunday Results Since Debut

By: Mar. 10, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

From 7-9 p.m. ET, in its fifth Sunday telecast of the season, "Dateline NBC" (1.1/4 in 18-49, 5.5 million viewers overall) reported its highest Sunday results in 18-49 and total viewers since debuting on the night Jan. 5.

"Dateline" grew steadily through its time period, with this half-hour to half-hour track in 18-49: 0.9, 1.0, 1.2, 1.3. From its first half-hour to its fourth, "Dateline" grew by 44% in adults 18-49 (to a 1.3 rating from a 0.9), by 50% in adults 25-54 (1.8 vs. 1.2) and by 43% or 1.9 million persons in total viewers (6.4 million vs. 4.5 million).

From 9-11 p.m. ET, an encore telecast of "The Voice" averaged a 1.1/3 in 18-49 and 4.0 million viewers overall.. For its second hour from 10-11 p.m., the "Voice" rebroadcast ranked #2 among ABC, CBS and NBC in adults, men and women 18-34.


NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Comments

To post a comment, you must register and login.
Vote Sponsor


Videos