Comedy Central and Pepsi announced today that Craig Robinson and his band, "Craig Robinson & The Nasty Delicious"-as part of Pepsi's official "Hyped for Halftime" SUPER BOWL Halftime promotion-will provide midpoint entertainment during the "Key & Peele SUPER BOWL Special" airing tonight, January 30th at 10 p.m. ET/PT on Comedy Central. A three-part Web series sponsored by Pepsi will lead into the performance, with the first episode available now on the Comedy Central and Pepsi Youtube Channels.
The series will follow Robinson as he works to get the band back together and pursue his dream of playing the Pepsi SUPER BOWL Halftime Show. The second and third installments of the web series will premiere Friday, January 23, and Monday, January 26, on the Comedy Central Youtube Channel and Comedy Central social platforms.Check out the promo below:
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Both the Web series and special performance by "Craig Robinson & The Nasty Delicious" are produced by Viacom Velocity and sponsored by Pepsi. The Executive in Charge of Production for Viacom Velocity is Chris Lenz. Robinson will also appear in the upcoming film "Hot Tub Time Machine 2," hitting theaters February 20. Available on-air, online and on-the-go, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit Comedy Central's press Web site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
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