CBS Wins in Viewers & Key Demos for 2nd Straight Week
By: Caryn Robbins Mar. 29, 2016
CBS placed first in viewers, adults 18-49 and adults 25-54 for the second straight week, with 12 of the top 20 programs led by the top two, NCIS and NCIS: NEW ORLEANS, according to Nielsen live plus same day ratings for the week ending March 27.
CRIMINAL MINDS: BEYOND BORDERS was the week's #1 new scripted series in viewers and tied as the top scripted new series in both adults 25-54 and adults 18-49. It retained 94% of last week's adults 18-49 rating. CBS's NCAA BASKETBALL CHAMPIONSHIP broadcast of Villanova vs. Kansas was number one for the week in adults 18-49. Season-to-date, CBS is first in viewers,+2.88m ahead of second-place NBC (11.36m vs. 8.48m, +34%) and first in both adults 18-49 (2.4) and adults 25-54 (3.2). CBS Broadcasts in the Top 20 (Live+SD):#1 - NCIS (15.9m) #2 - NCIS: NEW ORLEANS (13.4m) #4 - CBS NCAA BASKETBALL CHAMP SAT-2-S (11.6m) #6 - CRIMINAL MINDS (10.9m) #9 - SURVIVOR (9.3m) #10 - NCIS: LOS ANGELES (8.8m) #11 - SCORPION (8.6m) #12 - MADAM SECRETARY SPECIAL-S (8.5m) #13 - CBS NCAA BASKETBALL CHAMP BRIDGE-SAT-S (8.2m) #16 - CRIMINAL MINDS: BEYOND BORDERS (7.8m) #18 - THE GOOD WIFE SPECIAL-S (7.5m) #19 - 60 MINUTES SPECIAL-S (7.4m)
Photo: Cliff Lipson/CBS
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