CBS THIS MORNING Posts Year-to-Year Percentage Gains in Key Demo
By: Caryn Robbins
CBS This Morning posted double-digit year-to-year percentage gains among adults 25-54 (+14%), the demographic most important to those who advertise in news, as well as viewers (+16%), households (+17%) and women 25-54 (+13%), according to Nielsen live plus same day ratings for the week ending July 19, 2013. CBS This Morning added +380,000 viewers compared to the same week last year and also improved its competitive position with NBC, closing the gap by 330,000 viewers.
CBS THIS MORNING Week Ending July 19, 2013 Week Ending July 20, 2012 % Change Adults 25-54 0.8/6 0.7/6 +14% Viewers 2.72m 2.34m +16% Households 2.1/08 1.8/07 +17% Women 25-54 0.9/06 0.8/06 +13% Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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