Amazon Prime Inks Licensing Deal with India's Dharma Productions

Amazon and Dharma Productions have announced a long-term licensing agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

Commented Amazon Video India country head director Nitesh Kripalani, "We are excited to have Dharma Productions' library and future slate of titles for the upcoming launch of Prime Video. We know our Prime members are going to love the broad selection of films and stories - everything from soulful romance to heartfelt and funny family stories - that Dharma does so well."

Adds Dharma Productions CEO Apoorva Mehta, "We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms. We at Dharma felt that the time couldn't be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video."

The digital premiere will feature such blockbusters as Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. Existing Prime members will be able to access unlimited streaming of this popular content as part of their Prime membership.

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