ABC's THE VIEW Outperforms THE TALK in All Key Target Demos

ABC's THE VIEW Outperforms THE TALK in All Key Target Demos

ABC's THE VIEW Outperforms THE TALK in All Key Target Demos

ABC's "The View" averaged 3.272 million Total Viewers, 560,000 Women 25-54 and 376,000 Women 18-49, during the week of January 8, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" outperformed CBS' "The Talk" (2.850 million, 446,000 and 313,000, respectively) during the week in Total Viewers (+422,000), Women 25-54 (+114,000) and Women 18-49 (+63,000), beating the CBS program by its largest Total Viewer advantage of the season. For the 2nd week in a row, "The View" improved over the previous week (3.138 million and 539,000, respectively) in Total Viewers (+4%) and Women 25-54 (+4%), scoring its most watched week in over 3 years - since w/o 11/24/14. "The View" was up year to year in Total Viewers (+5% - 3.272 million vs. 3.115 million).

On Friday (1/12/18), with guest co-host Wendy Williams, "The View" delivered its most watched telecast (3.464 million) in nearly 3 years - since 2/23/15, based on full-length telecasts. Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.917 million vs. 2.896 million), marking its most watched season in 3 years - since the 2014-15 season.<


In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages
from the same point last season in Total Viewers (314,000 vs. 157,000), Women 25-54 (111,000 vs. 50,000) and Women 18-49 (69,000 vs. 66,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-13 season.

Week of January 8, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 3,272,000 560,000/0.9 376,000/0.6
CBS' "THE TALK" 2,850,000 446,000/0.7 313,000/0.5

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