ABC's THE VIEW Leads THE TALK Across the Board

On Monday (9/10/18), with guest Omarosa Manigault Newman, "The View" saw its most-watched telecast (3.189 million) in 5 months - since 4/18/18. On Wednesday (9/12/18), with guests Stormy Daniels and her attorney, Michael Avenatti, "The View" delivered its best numbers in both Women 25-54 (511,000) and Women 18-49 (398,000) in 5 months - since 4/17/18 and 4/16/18, respectively.

ABC's "The View" averaged 2.911 million Total Viewers, 477,000 Women 25-54 and 388,000 Women 18-49, during the week of Sept. 10, 2018, based on Live + Same Day Data from Nielsen Media Research.

"The View" led CBS' "The Talk" (2.398 million, 395,000 and 279,000, respectively) during the week in Total Viewers (+513,000), Women 25-54 (+82,000) and Women 18-49(+59,000).

"The View" nearly doubled its lead over "The Talk" compared to its lead on the same week last year (+78% - 513,000 vs. 289,000 for w/o 9/11/17). "The View" improved on the previous week (2.802 million, 450,000 and 316,000, respectively, for w/o 9/3/18) in Total Viewers (+4%), Women 25-54 (+6%) and Women 18-49 (+7%), posting its strongest numbers in Total Viewers and Women 25-54 in 5 months and strongest performance in Women 18-49 in 6 months - since weeks of 4/16/18 and 3/5/18, respectively.

"The View" grew year-to-year in Total Viewers (+5% - 2.911 million vs. 2.785 million for w/o 9/11/17).

Week of Sept. 10, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,911,000 477,000/0.8 338,000/0.5
CBS' "THE TALK" 2,398,000 395,000/0.6 279,000/0.4


Source: The Nielsen Company, NTI Total

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