2017 MTV VMA AWARD Ratings Plummet; Over 1 Million Down from Last Year
Showbiz 411 reports that the MTV VIDEO MUSIC AWARDS continue their ratings struggle. The 2017 Edition of the VMAs brought in 5.3 million viewers across all platforms (only 2.6 million watched on TV). This number is down by over a million from last year, which brought in 6.5 million viewers.
The VMAs have been struggling with ratings since 2014, when they brought in 10.3 million viewers. Since then, the numbers have almost been cut in half.
Even though the long anticipated GAME OF THRONES season finale aired that night - and earned great ratings (12 million viewers), it seems the VMAs cannot blame their problem on the hit HBO series. MTV brought out all the stops this year to try to tackle GAME OF THRONES, including star studded performances by Ed Sheeran, Kendrick Lamar and host Katy Perry. With all this taken into consideration, it is evident that there is more to be done to bring viewers back.
Jesse Ignjatovic returned as Executive Producer for the 2017 "MTV Video Music Awards." Bruce Gillmer, Garrett English and Lee Lodge were Executive Producers. Melanie Block served as Executive in Charge of Production. Amani Duncan was Music Executive in Charge. Wendy Plaut was Celebrity Talent Executive in Charge.
Official sponsors of the "2017 MTV Video Music Awards" include: Cadillac, Extra® Gum, PEPSI®, Swiffer®, Taco Bell®, truth®, and Verizon.