VIDEO: Florence + The Machine Share BIG GODS Music Video
Florence + the Machine unveil the video for "Big God" today-watch it, choreographed by Akram Khan and Florence and directed by Autumn de Wilde, below. "Big God" is the third track to be released from Florence + the Machine's hugely anticipated fourth studio album High As Hope, outJune 29 on Republic Records.
About the single, Florence Welch states "'Big God' was written about that feeling when someone has not replied to your text, the modern phenomenon of 'Ghosting' which is one of my favourite words but not my favourite feeling. I was describing it to someone and they said to me 'You need a big god', as if the need in me were so cavernous, it would take something enormous to fill it. Probably something bigger than a text message. It's always been a very physical song. I saw a dance piece in my head as I was writing it, so to co choreograph something with Akram Khan was a huge honour. Autumn de Wilde fully understood what I was trying to do. The power of the desire within the void, left with yourself to rage and wonder and really it is yourself you are raging against. Not the ghost."
Check out the video below!