Transviolet Releases 'New Bohemia' Video; Announces SXSW Performances

Epic Records artist Transviolet's official video for "New Bohemia," premiered yesterday on MTV and VEVO and can be seen HERE. It was directed by Welsh feature film and video director Ryan Andrews (Charli XCX, A$AP Ferg, Brooke Candy). With its mystical mood and stunning underwater photography, the clip captures the empowering theme of the track, which Pigeons & Planes praised for its inspiring "take-over-the-world attitude." Neon Gold noted, "'New Bohemia' feels like the second coming of a new world order as sky-scraping vocals and star-slinging synths collide above." The single, which is climbing quickly at Alternative radio, can be heard in the national advertising campaign for Google Android, which will run through summer 2016. View the spot HERE.

"We are equals. We are not our gender, our race, our sexual orientation. We are not our religion, our nationality, or social class. We are equals. We will not fight the wars of our fathers. We will not inherit the hate and fear of things we do not understand. We will not continue the vicious cycle, using violence to stop violence to stop violence. We will not be told that this is just the way things are. We decide what our future looks like. We are the new bohemia," says lead singer Sarah McTaggart about the song.

Transviolet will perform at SXSW in March. The band will also play its first headlining show in London on February 10 - a sold-out evening at Hoxton Square - and perform at such festivals asThe Governors Ball and Firefly. Purchase tour tickets HERE.

Transviolet was formed in New York and is now based in Los Angeles. McTaggart explains their choice of name, noting, "We were sitting around the living room with books on mythology and poetry one day, determined to pick a band name (as this had been no easy task for us). Judah came across this poem by Charles Bukowski called 'When The Violets Roar At The Sun.' It goes, 'They've got us in a cage, ruined of grace and senses, and the heart roars like a lion at what they've done to us...' It spoke to me so plainly about how we (the band) felt about the world, how our own apathy has led us to this haphazard way of existing - devoid of reason or purpose, just fumbling around the streets with our heads in our phones, passively falling into the future without any real stake in it. We want to be active in designing our future. We believe that our generation can learn to live mindfully, and peacefully and evolve, thus 'trans' as in short for 'transcendence'. To sum it up, Transviolet is transcendence into a new, violet awareness. We loved that idea, so it stuck."

The band released a self-titled EP last fall and closed out 2015 with one million Spotify listeners, who played a staggering 20 years' worth of the band's songs. Transviolet is currently recording its full-length debut album in Los Angeles, CA.

"New Bohemia" plus two other songs from the EP - "Girls Your Age" and "Bloodstream" - have all ranked in Hype Machine's Top 5 and climbed into the Top 15 (or higher) on Spotify's Global Viral charts. Hilly Dilly hailed "Girls Your Age" as "one of the best debut tracks of the year for any band across any genre" and Noisey praised it as "spaciously sexy." DJ Zane Lowe premiered "Bloodstream" on his Beats 1 show. Other Transviolet fans include Katy Perry, Harry Styles, Ellie Goulding and Twin Shadow (who did a remix of their song "Girls Your Age").

NYLON named Transviolet as its "band crush" in this feature and the UK's Wonderland Magazine profiled the quartet in this piece. Teen Vogue singled them out as a key new artist to watch and The Guardian recently spotlighted Transviolet as its "new band of the week," observing, "Channeling their inner David Bowie, the US electropop four-piece offer up a rallying cry to the young and the renegade."

TRANSVIOLET - UPCOMING DATES
2/10 - London, UK @ Hoxton Square
2/18 - Minneapolis, MN @ Skyway Theatre
3/15-20 - Austin, TX @ SXSW
6/3-5 - New York, NY @ The Governors Ball Music Festival
6/16-19 - Dover, DE @ Firefly Music Festival

All pertinent links:

View "New Bohemia" video HERE

Hear "New Bohemia" in the Google Android ad HERE

Purchase tour tickets HERE

Read NYLON article HERE

Read Wonderland Magazine feature HERE