The Super Bowl and Opera Come Together via Baritone Adelmo Guidarelli
Opera singer Adelmo Guidarelli appeared in a Super Bowl LII pre-game show commercial singing the praises of SONY's new PS4 Pro with 4K graphics. Sunday's televised launch marked the first in a series of commercials, starring Guidarelli, for SONY's latest advertising campaign called "Opera." In keeping with their "Greatness Awaits" mantra, Sony has paired the emotions conjured by Guidarelli's operatic voice with the intensity gamers feel when looking at 4K graphics. "PS4 Pro, dynamic 4K," Guidarelli sings while footage of games such as God of War, Far Cry 5, and Monster Hunter: World flash across the screen--"So beautiful, can't look away..." really reflects the gamer's passion for the art of video game play. The fervent connection felt by opera lovers is evoked in the roaring crescendo of Guidarelli's 4K themed gamer aria.
Guidarelli, who was most recently seen in Madama Butterfly at Pensacola Opera, will appear next month in Opera Tampa's production of The Marriage of Figaro. Throughout his career he has enjoyed sharing his uniquely powerful voice with audiences throughout the United States and Europe. As a young artist he worked with such operatic legends as Luciano Pavarotti, Jerome Hines, Giulietta Simionato, Licia Albanese, Sherrill Milnes, and Robert Merrill; and performed at The Vatican before Pope John Paul II and for Queen Elizabeth in the UK. His award-winning one-man show OPERATION OPERA garnered him the MAC Award for Best Comedy/Musical Comedy Performer and has played in such venues as Lincoln Center and Symphony Space NYC, as well as appearances at the Edinburgh Festival Fringe, on BBC Radio's Festival Café, and Ryan Seacrest's Bank of Hollywood. Guidarelli's recording of "Funiculi-Funicula" was certified a #1 hit by the International Association of Independent Recording Artists (IAIRA) and was a Grammy contender.
Pairing Adelmo Guidarelli and the SONY Playstation PS4 Pro is a perfect match of theatricality and irreverent fun.