THE WLDLFE Return On THE OTHER SIDE, On Tour Now
Today, independent alt-pop band THE WLDLFE release the new single "The Other Side"; their first new music since the debut full-length album I'm Not Worried Anymore which came out at the end of last summer. "The Other Side" was mixed by Mike Malchicoff, who has produced for King Princess, and lyrically the track takes a look at managing expectations versus reality in the creative industry.
"Everyone chases after things because of their superficial value but realize after the fact that what they were after was not all it seemed to be," shares lead vocalist Jansen Hogan. "I wanted to write a song that embodied that idea because as an artist my self doubts can be a daily struggle. The lightness of the verses represent the initial naiveté of chasing an obsession, while the chorus and hook create a sense of regret from the realization that the chase cost me more than I was willing to give up."
Euphoria Magazine, who premiered the track yesterday, said the song "serves as a sensational showcase of both THE WLDLFE's enthused ambition and their undeniable talent. It's a song that feels tailor-made for our times. The internet can create an idealistic yet unrealistic depiction of a reality that in reality is dreadfully distressing and horrendously horrible."
"The Other Side" comes on the heels of a big year for THE WLDLFE, who opened for Halsey in their hometown of Indianapolis and participated in the Music Cities Forum, as part of a campaign to put the city on the map as a primary music source. As a group of young adults, the band has mastered the ability to perfectly capture the contemplative, emotional fluctuations that come with growing up.
In only a few short years, following the success of 2016's New and 2017's I.L.Y., THE WLDLFE's sound has evolved into a unique blend that they define as cinematic pop using maximalistic production and an honest simplicity in the lyricism. Critics have given them high-praise comparisons to chart-toppers like Jon Bellion, Bon Iver, and CHVRCHES for their vocal production, while others have drawn correlations to Muse, The Pretenders and even twenty one pilots for their indie-rock compositions. To date the band has garnered over 10M streams with over 100k monthly listeners on Spotify. THE WLDLFE recently wrapped tour dates with VHS Collection and are heading out with VALLEY next month.
For more information and concert tickets, visit thewldlfemsc.com.
TOUR DATES with VALLEY:
APR 16 TUE - Top Cats - Cincinnati, OH
APR 17 WED - The Auricle - Canton, OH
APR 18 THU - Cobra Lounge - Chicago, IL
APR 19 FRI - Fubar - St. Louis, MO
APR 20 SAT - KIO House - Memphis, TN
APR 22 MON - The End - Nashville, TN