Rock N' Roll Veterans One Less Reason Release Video for 'Break Me'

Veteran Rock band One Less Reason has released a redemptive and emotional new video for "Break Me" with an Exclusive Premiere @ Loudwire. They are simultaneously releasing new album "The Memories Uninvited". The band is prepping for upcoming tour dates with Sick Puppies.

The video storyline is that of a young woman who has lost her mother, and feels adrift. She and her father are both struggling with the loss, and grow apart. The young woman uses MMA as a way to deal with her grief and grow stronger and is upset that her father is not accepting who she is and supporting her. The culmination of the video shows the father and daughter finding their way back to each other in the redemptive power of mutual respect and love.

The video was produced, written and directed by Tattooed Millionaire Records' John Falls (Egypt Central) and the band's Blake Heimbach and Cris Brown. Principle scenes in the video were shot in Memphis, TN, where the band is based, at the Memphis International Raceway and historic Elmwood Cemetery.

In describing the track Cris Brown says "Lyrics to me should be universal. They should apply to anybody based on what it is they're going through - their thought processes at the time. We all, as people, have human conditions to associate things that are going on with us and what we're focused on at the time. 'Break Me' is about somebody helping you pick up the pieces that fall behind whenever you're broken. Sometimes it takes a lot of people to pick up your pieces, no matter what that is; whether it's drug problems, or relationship problems, or political, or whatever it is. We all need help along the way".

Across thirteen years and a half-dozen albums with Cris at the fore, Jackson, Tennessee-born One Less Reason has pushed the limits of hard rock into deep and emotionally engaging territory, making music as heartfelt as it is heavy. The band's sixth album The Memories Uninvited offers a cross-section of the talents that always made One Less Reason a unique contender among hard rock acts, while revealing a newer, more contemplative vein in Brown's songwriting.

The Memories Uninvited is the product of two years of work, during which time Brown also bought the former Kiva Recording Studio and House of Blues Studio on Rayner Street in Memphis-an address that's now home to Tattooed Millionaire, the label Brown founded with John Falls in 2014. It's been a period of change for Brown and company, which might be why the primary factor in making The Memories Uninvited has to do with the changes wrought by time. For the first time in his career, Brown wasn't constrained by budgetary or studio concerns; he was able to demo the album's songs more extensively, record them more painstakingly, and hone the arrangements until, as he says, when you hear The Memories Uninvited you're hearing "exactly what I heard in my head." The band is now managed by Andy Gould (Ron Zombie, Linkin Park).

OLR are prepping for a tour with Sick Puppies in September and October, and plans to be on the road for the rest of 2016 into 2017. A UK & European tour is being booked for the fall.

Tour dates:
KHTQ's 94.5 "Too Broke To Rock" Show (Album Release Party)
8/19 Knitting Factory, Spokane, WA

Opening for Sick Puppies
9/18 Rex Theater, Pittsburgh, PA
9/19 A&R Music Bar, Columbus, OH
9/21 Druid City Music Hall, Tuscaloosa, AL
9/25 Trees, Dallas, TX
9/26 Granada Theater, Lawrence, KS
9/27 The District, Sioux Falls, SD
9/29 Wooly's, Des Moines, IA
9/30 Pop's Nightclub, St. Louis, MO
10/2 Route 20 Outhouse, Sturtevant, WI
10/3 Live On Main, Stevens Point, WI
10/5 District, Rockford, IL
10/18 Ziggy's By The Sea, Wilmington, NC
10/24 Metroplex, Little Rock, AR
10/26 Neighborhood Theatre, Charlotte, NC
10/27 Music Farm, Charleston, SC

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