ONE DIRECTION in Search of One Lucky Fan to Join Nabisco Tour as VIP Correspondent
By: Caryn Robbins Mar. 27, 2013
Sold out shows aside, Directioners everywhere will get a fan's-eye-view of this summer's hottest concert thanks to newly-announced One Direction North American tour title sponsor, Nabisco. The snack company's beloved brands like OREO, CHIPS AHOY!, RITZ and HONEY MAID , along with popular Mondelez International gum brands TRIDENT and STRIDE, are known for providing consumers with unique experiences. They are now in search of one lucky person to hit the road as the new "Nabisco Tour 1D VIP Correspondent," bringing tour moments to life throughout the summer.
Kicking off this search today, OREO, RITZ and TRIDENT are asking people to tell them the "One Thing" that makes them perfect to capture the tour excitement. The lucky winner will capture photos, videos and stories from multiple tour stops and share their one-of-a-kind experience with fans across various online channels, including the newly launched site 1DVIP.com.
"Our snack brands like OREO, RITZ and TRIDENT aim to collaborate with the biggest names across all of the passion points that matter to our customers, from music to sports and everything in between," said Stephen Chriss , Senior Director, US Media and Consumer Engagement at Mondelez International. "Whether it is our products or our social media content, we know that enthusiasts for our leading cookie, cracker and gum brands crave quality, and that is why we are privileged to work with the world's hottest band to provide our fans with a true virtual experience from this summer's most anticipated tour."
Searching for a Socially-Savvy Star
OREO, RITZ and TRIDENT want to hear from all passionate and creative storytellers who love music, pop culture, snacks, travel and connecting with others via social media. The search, which runs through 11:59 p.m. EDT on April 14, focuses on finding that one special applicant with the devotion, knowledge and skills to successfully translate the excitement from North America's hottest tour in 2013 to fans across the virtual world. The hired correspondent's salary and experience will include exclusive tour access, $40,000 and more.
To enter the search, entrants 18 and over must submit their application and create a video that showcases why they are right for the job. These videos will be submitted on 1DVIP.com/search where judges will evaluate candidates' answers along with previous experience to determine who should be selected as the 1D VIP (see official rules for full details). The correspondent will be revealed in May and hit the road in June.
All-Star Nabisco Line-Up Leads Search Effort
America's beloved snack food brands, including OREO, CHIPS AHOY!, RITZ, CHEESE NIPS, HONEY MAID , TRIDENT andSTRIDE are excited to bring the Nabisco Tour 1D VIP Correspondent search to life for brand fans worldwide. Stay tuned for more details on how each of these iconic brands will help heat up this summer on this first North American tour. For more details about the Nabisco Tour 1D VIP Correspondent Search, and to enter for a chance to win, visit www.1DVIP.com/search.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com andwww.facebook.com/mondelezinternational.
SOURCE Mondelez International
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