Music Manager Toya Hankin Partners with Primary Wave Entertainment
By: Caryn Robbins Feb. 24, 2015
Primary Wave Entertainment brings in music manager Toya Hankins as a new management partner with a focus on continuing the growth of their Urban Talent Management division. The multi-faceted music manager is the founder of Project Producers, LLC and has had over 20 years of much success managing the career of platinum-selling recording artist and songwriter, KEM, whose current album, "Promise To Love," was recently nominated for a 2015 Grammy Award and two NAACP Awards. Additionally, Hankins' new role at Primary Wave will also include taking on the day-to-day management of R&B veteran Eric Benet, who has been part of the PW management roster since 2010.
"I am absolutely thrilled about becoming partners with Primary Wave. Larry Mestel is a true visionary when it comes to music and entertainment, and having the opportunity, along with my team at Project Producers, to join forces with such a progressive team at Primary Wave makes for a future that is beyond exciting," explains Toya Hankins. With over 23 years of experience managing the brands of recording artists, Toya Hankins is very well versed in several aspects of the music industry including brand imaging, tour marketing, radio promotions, event planning, as well as video and concert production. Hankins started her music career in artist development at Undercurrent Records, where she developed and promoted the at-the-time, unknown artist KEM, on his debut album, "Can't Figure You Out." Shortly after, Toya left Undercurrent Records to launch her own artist management and promotional company naming KEM as the Flagship artist. With Toya's support and management, KEM released the platinum selling record, "ALBUM II" and two gold selling records, "Kemistry" & "Intimacy," along with his holiday album, "What Christmas Means." He has also headlined both national and international tours, and launched the "Kem Live @ Mack & Third" fundraising event, an annual benefit for the homeless & underprivileged in Detroit, MI. This fundraising concert event features nationally known talent and free health care services for over 55,000 attendees.Primary Wave (PW) is one of the largest independent music & entertainment marketing, talent management and music publishing companies in the United States, founded in 2006. PW creates marketing and branding strategies for its diverse roster of Music, Film, TV & Literary talent, through their six in-house operating divisions: Talent & Literary Management, Television/Film Development, Music Publishing, Brand Marketing, Recorded Music, and Digital Marketing, to help cross promote our artists and brand relationships. Under the Primary Wave umbrella, there are two core businesses, Primary Wave Music Publishing and the talent management company, Primary Wave Entertainment, which has recently expanded their reach in the Film & TV industry by merging with top talent management company's Evolution and Intellectual Artist Management. By uniting Primary Wave's expertise in music, digital, and branding with Intellectual and Evolution's strong hold on the film/TV industry, this new powerhouse talent management company will provide full access and opportunities for their roster across multiple platforms from music and film to TV and literary.
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