Live Nation Entertainment, the world's leading live entertainment company, today announced it will grow its presence in Asia with the formation of a new electronic music division, Live Nation Electronic Asia. This new venture will harness Live Nation's expertise in all aspects of event production and promotion to meet the region's rising demand for electronic dance music.
With surging interest in the electronic music genre and more than 60% of the world's population, Asia is ripe for expanded electronic events and festivals. Jim Wong, an independent promoter based in Hong Kong who has extensive experience in the electronic dance music industry, will oversee Live Nation's effort to bring more electronic music to the region. Wong has a proven track record in Mainland China and Hong Kong where he promoted and booked over 500 acts for in-demand concerts, club gigs, and festivals over the past three years. Alan Ridgeway, Live Nation President of International & Emerging Markets, said: "Our overarching goal is to connect artists and fans for unparalleled live music experiences, and it's undeniable that fans in Asia, especially China, are eager for more electronic music. Combining Jim's experience with Live Nation's network and resources allows us to accelerate our presence in this genre, giving fans even more electronic music performances through both concerts and festivals."Videos