Lele Pons Signs Recording Deal with Universal Music Group's 10:22 pm Label

By: Aug. 15, 2018
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Lele Pons Signs Recording Deal with Universal Music Group's 10:22 pm Label

Lele Pons has signed an exclusive global recording agreement with Universal Music Group's 10:22 pm, according to Variety.

Universal Music Group and 10:22 pm will work with Shots Studios to develop her music recording career. Shots Studios represents Pons as production and management company,

Friday, August 17th Pons will unveil her solo single "Celoso" ("Jealousy"). The release of "Celoso" follows on the success of her first-ever music release "Dicen," a duet released earlier this summer with Latino artist Matt Hunter.

In a statement Pons said, "Music has always meant so much to me and this opportunity can help me push myself to take the next step as an artist. I feel great about joining the Universal Music family because they understand what I want to do musically and creatively."

"Dicen" has garnered over 100 million views on YouTube, gone platinum through the RIAA's Latin Program, and hit Spotify's Top 3 Latin music playlists, in just three months.

10:22 pm founder Celine Joshua spoke about Pons and says, "Lele is the modern definition of a triple threat. She is a global entertainer who attracts tens of millions of viewers through digital screens. For anyone who has followed Lele's career, music and dance are at the core of her storytelling and I'm honored to work alongside [Shots Studios co-founders] John and Sam Shahidi to expand her already passionate fanbase through music, premium content and consumer products."

Pons, who was born in Venezuela and moved to Miami at a young age, is a leading Latina digital entertainer across multiple platforms. She has over 26 million followers on Instagramand has more than 10 million subscribers on YouTube.


Read the original article on Variety.



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