Keith Ape Releases Video For MY WRIST CLEARER THAN WATER
Asian rap icon, Keith Ape, releases the video for "My Wrist Clearer Than Water!," from his recently released debut project, BORN AGAIN. Directed by Adrian Pereyra and inspired by first-person shooter video game, Half Life, the visual follows Keith Ape as he moves between reality and the virtual world. Watch the "My Wrist Clearer Than Water!" video here and stream BORN AGAIN here.
Today, Keith Ape also launches exclusive merchandise for Born Again. The selection, which includes T-shirts, hoodies, fingerless gloves and more, is originally designed by Keith Ape and Oscar Lee. There will also be items specially collaborated with artist Santa Inoue (who designed Born Again's EP cover) and his clothing brand, Santastic!. Check it out here.
Released in October, Keith Ape's long-awaited debut project, BORN AGAIN, marks the start of the next chapter for the influential young artist. A testament to Keith Ape's instinct for what's next, the 8-track project features some of the new generation's most influential artists including Chicago legend Chief Keef, 2018 XXL Freshman Wifisfuneral, and Atlanta up-and-comer Yung Bans. The entire EP is produced by Working On Dying, the Philadelphia-based production crew best known for Drake's "I'm Upset." In recent months, Keith Ape captivated audiences while performing the new tracks for the first time during the sold-out 88 Degrees & Rising Tour alongside Joji, Rich Brian, Kohh and more.
"The Korean rap star who is widely credited with putting the genre on the Western map," (Vogue) Keith Ape broke down barriers with his hit single, "It G Ma," which racked up over 61M views as the first Asian rap record to achieve mainstream success. Since his initial breakthrough, Keith Ape has ascended the ranks to hip-hop and fashion royalty where he continues to facilitate groundbreaking, intercultural collaborations. Most recently, he connected with Chicago's Famous Dex and Japanese rap pioneer Verbal for "Japan 88," a standout from 88rising's compilation album, Head In The Clouds. Other notable collaborations include linking with China's Higher Brothers for "WeChat," Indonesia rap prodigy Rich Brian and the late XXXTentacion for "Gospel," and Ski Mask the Slump God for the Cole Bennett-directed video, "Achoo." These singles have collectively earned over 67M plays on the 88rising YouTube channel. Keith Ape has also captivated the fashion world, performing at shows for Fendi and VFILES, and befriending the likes of Valentino Creative Director Pierpaolo Piccioli. Keith Ape was featured in the brand's "Sound On" video series when he attended the Valentino Men's SS 2019 show in Paris alongside Nas and A$AP Ferg. From working on campaigns with Calvin Klein and Alexander Wang to performing in front of thousands of screaming fans at Rolling Loud in Miami, Keith Ape is "redefining expectations of what an Asian rapper should be." (Dazed)