Global Music Contest Project: Aloft Star Amps up to Find Star of Tomorrow

Global Music Contest Project: Aloft Star Amps up to Find Star of Tomorrow

The sound of this summer is going to come from the concerts of Demi Lovato, Fall Out Boy, and Shawn Mendes. But what about the sound of next summer and beyond?

The Project: Aloft Star contest is kicking off to find the next big star in music, not just here in the U.S., but all over the world. Aloft Hotels is teaming up with Universal Music Group on a global initiative that will identify and elevate the hottest emerging and breakthrough musical talent of tomorrow.

The Project: Aloft Star 2018 winner will have the opportunity to record a single at the legendary Capitol Studios in Hollywood. As well as this, the winner will have access to one-on-one mentoring from UMG executives to help guide them through the early stages of their career, as well as 500,000 Rewards Points for Marriott International hotel stays to help facilitate their life on the road - making this contest is unlike any other opportunity out there right now.

To inspire emerging talent to enter this year's competition, Aloft Hotels is taking some of UMG's hottest breakthrough artists on the road, hitting the great music cities in North and Central America to host intimate music performances in the brand's signature WXYZ bars.

A nationwide media tour featuring Toni Stoeckl, Global Brand Leader, Aloft Hotels
and Eric Wong, Executive Vice President and GM of Island Records, part of Universal Music Group, took place live from the Aloft Long Island City-Manhattan View Hotel in conjunction with N*E*R*D S Simon Media and YourUpdateTV.

Highlighting the media tour were Stoeckl and Wong informing the nationwide audience about:

  • The unique partnership between Aloft Hotels and Universal Music Group
  • How hopefuls could enter the contest
  • Ways to attend concerts and performances at WXYZ bars
  • How to experience music locally at Aloft Hotels

About Aloft Hotels:
With more than 125 hotels now open in nearly 20 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. Aloft is proud to participate in the industry's award-winning loyalty program, Starwood Preferred Guest. Members can now link accounts with Marriott Rewards, which includes The Ritz-Carlton Rewards at members.marriott.com for instant elite status matching and unlimited points transfer. For more information, please visit http://www.alofthotels.com and follow along on Facebook, Instagram, and Twitter.

About Marriott International, Inc.:
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest. For more information, please visit our website at http://www.marriott.com, and for the latest company news, visit http://www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About Universal Music Group:
Universal Music Group i the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide. Universal Music Group's labels include A&M Records, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. Universal Music Group is a fully owned subsidiary of Vivendi.

About YourUpdateTV:
YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm, N*E*R*D S Simon Media (http://www.dssimon.com). It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.

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