The album will be released on August 20 via ANTI- Records.
Today Darrin Bradbury is announcing a new album that explores where art and commerce meet. Titled Artvertisement, the album will be released on August 20 via ANTI- Records.
Artvertisement tackles the big questions - like why we're here, and how we can live principled lives in a capitalist hellscape - with vulnerability, heart and plenty of pop culture references. "Exile on Myrtle Beach," with its sing-along chorus and live show-ready arrangement, follows the imaginary exploits of some of Bradbury's favorite humorists, like Andy Kaufman and Richard Pryor. Watch the song's new video. Beginning with his first album in 2016, Bradbury has documented the warts-and-all minutiae of everyday life with sharp wit and a big heart, doing so with a healthy dose of humor and a refreshing lack of self-seriousness. The title Artvertisement was inspired by Bradbury's difficult experiences navigating the polished, often soulless Nashville music industry, where record label executives would laud his songwriting - some going so far as to call him a genius - but ultimately turn him away because his music wasn't commercial.To bring those sounds to life, Bradbury tapped close friends and band mates Chase Ballenger, Preston Cochran, Ryan Sobb and Scottie Prudhoe to join him in the studio. Kari Pennise, Irakli Gabriel and Cameron Carrus also contributed to the LP, while Cochran, Prudhoe and Sobb co-produced Artvertisement alongside Bradbury.
"I wanted people that were like, 'Holy s, I have the chance to play on a record that is going to be out there,' and understand what the weight of that means," Bradbury says. "I love studio musicians, but what interests me is, does someone play with a sense of urgency? And they interested me."
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