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Charli XCX Releases Video For 'Forever'

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Charli XCX Releases Video For 'Forever'

Today Charli XCX releases the video for 'forever', the debut track taken from her forthcoming album 'how i'm feeling now'. Charli announced the visual at the second of her Zoom press conferences last night with fans and special guests such as Nadya Tolokno of Pussy Riot and Shamir Bailey in attendance.

Watch the video below!

The video is co-directed by Charli and Dan Streit​andtakes fan collaboration to the next level, with Charli's fans, known as the Angels, contributing over 5000 clips to be stitched together to create the video. Sending out an open call to her fans, Charli collated Angels' past memories, as well as tender moments shared directly from their phone camera roll.

'forever' was written by Charli XCX and produced by A. G. Cook and BJ Burton. The track was created within two days, with Charli teaming up with Cook and Burton via the internet while all three are in self-isolation. This is a working process that will continue throughout the album, with the entirety of the project being written, recorded, produced and released while in quarantine, with the process being shared with her fans for feedback, contributions and more.

A romantic, hopeful cut of progressive pop, 'forever' glows with luminous synths and cascading pixelated textures. Lo-fi in nature before slowly unfurling into something more beautiful, 'forever' is a perfect touchpoint for how the upcoming project may sound; patient, forward thinking, and completely unique.

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WORLD HEALTH ORGANIZATION

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