Black Kids have released the psychedelic video for their song, "Iffy" via Paper Magazine. The video was created by Kyp Malone of TV on the Radio and the track appears on their sophomore album, Rookie, out September 15. The album was recorded and co-produced by Andy LeMaster at Chase Park Transduction.
"Black Kids tell the story of perpetual romantic confusion with a quirky video collage," says Paper Magazine. "It's everything they are - fun, upbeat and well in-touch with its own oddity." Black Kids say of the track: "IFFY" is representative of what might be considered the closest thing we have to a 'signature sound' - wonky, bizarro top 40 from some derpy alternate universe." After taking an almost decade long hiatus before the release of their sophomore album, "Much like Odysseus and Co., on our journey to make the 'difficult second album,' s got rough," Youngblood says. "A few of us heeded the siren call of 'side projects.' Tumultuous relationships and periods of Imposter Syndrome also impeded progress. Worst of all, I couldn't write a chorus. And for a band that worships The Chorus, this was problematic." DON'T MISS BLACK KIDS ON TOUR!Watch + Share The Video Here
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