Arthur Moon Releases Dance-Noir Video 'Wind Up' via NOWNESS

Arthur Moon has released a video accompaniment to their song Wind Up. The electro-tinged rock song is the single off of the band's debut EP, Our Head. Lora-Faye Ashuvud-Arthur Moon's lead composer and singer-pays little heed to the rules of formal composition, writing music that gives the listener a sense of both pleasure and disorientation.

The video, directed by Sam B. Jones (Le1f , Yung Jake), takes inspiration from Arthur Moon's soothing yet unnerving arrangement and serves as an inventive visual accompaniment to the song's shifting mood. The choreography by Evvie Allison (who danced in David Bowie's "Blackstar" video) forges into a dark, playful terrain, featuring faceless dancers in stark black and white who come together to create a Busby Berkeley-inspired human kaleidoscope. The video employs creative lighting, unconventional camera movement, and stop motion techniques to evoke a sense of illusory and changing perspective.

The Arthur Moon project emerged out of Ashuvud's desire to lean into her lack of training, creating music that is delightfully incorrect. The four songs on the EP Our Head are the bold, giddying result; informed by Greil Marcus's Old, Weird America and Federico Garcia Lorca's In Search of Duende, and crafted through Ashuvud's peculiar, polymathic approach to songwriting. The Arthur Moon band also includes bassist Marty Fowler (a composer for This American Life and Limetown), vocalist and keyboard player Rachel Brotman (plays with Autre Ne Veut), guitarist Nick Lerman, drummer Dave Palazola, and vocalist Aviva Jaye.

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