Victoria Fine Foods Launches the Read Your Label Movement

Victoria Fine Foods announced today the launch of the "Read Your Label" movement to encourage families to be more aware of the ingredients in their food. Like its hometown, Brooklyn, Victoria is a leader of positive change in the food industry. Founded in 1929, Victoria continues to craft premium pasta sauces with only a handful of fresh ingredients - no water, no paste, and no sugar added. Eric L. Adams, Brooklyn Borough President, proclaimed September 7, 2016 "Read Your Label Day," stating, "All of Brooklyn joins today to recognize and honor Victoria Fine Foods for its outstanding contributions to increase public awareness about the importance of choosing healthier options."

Victoria's Read Your Label movement encourages people to know the ingredients in their food. According to the Nielsen Global Health & Wellness Study, more than half of respondents (57%) are expanding their diets with more natural, fresh foods. However, Victoria's own research shows that pasta sauce buyers still habitually purchase, serve and eat food with preservatives and artificial ingredients. These consumers are surprised at what they find when they are asked to turn around their brand's jar and read the label. Therefore, Victoria wants to help people make healthier lifestyle choices by making them more informed. People need to know what's in their food, and by whom and where it's made. All of these factors impact the way they feed their family. Victoria is also a leader in compliance with the new FDA ruling around communication around added sugar they never add sugar to any of their sauces. At Victoria, Ingredients Come First TM; it was the first major pasta sauce brand to put its ingredients on the front of its label and is now at the vanguard of the Read Your Label movement.

Victoria's Read Your Label movement is supported by an integrated campaign including:

Victoria has joined forces with Mitzi Dulan, America's Nutrition Expert, the Team Nutritionist for the World Champion Kansas City Royals and a mom. Mitzi enthusiastically endorses Victoria because it is a sauce she would serve her own family. Unlike most major pasta sauce brands, Victoria manufactures premium sauces with a handful of the freshest, wholesome ingredients and has NO added sugar, water or preservatives. Notably, Victoria is slow kettle-cooked in its Brooklyn headquarters to craft the homemade taste it has been making for generations. Mitzi will be featured in advertising and marketing materials to support the Read Your Label movement with the tagline "Nutritious Has Never Been So Delicious."

Victoria and Mitzi are hosting a Read Your Label Day press conference, September 7th at The Kitchen Table in NYC to announce the movement. Back to school is the perfect time to launch this effort because families are beginning new routines and can start healthier habits. The 11:30 AM 1:30 PM event starts with a reading of the official proclamation followed by a luncheon reception featuring an array of Victoria Fine Foods sauces and products.

Victoria and Mitzi are asking consumers to share our pledge and join the Read Your Label movement. Consumers can show their support by sharing Victoria's Facebook post or using #ReadYourLabel. For every share or hashtagged post, Victoria will donate $1 (up to $10,000) to Spoons Across America, a not-for-profit organization that teaches children healthy eating habits.

About Victoria Fine Foods - ITALY BORN. BROOKLYN RAISED. TM

Victoria Fine Foods is a Brooklyn-based company founded in 1929. Victoria's SOULis grounded in Italy's Campania Region, the founder's homeland. Victoria's SPIRIT thrives on Brooklyn's energy at the forefront of the artisanal food movement and modern living. As the #1 slow kettle-cooked pasta sauce manufacturer in the U.S., Victoria uses fresh ingredients for its specialty Italian sauces and condiments. Using traditional cooking methods, Victoria sauces are slow kettle-cooked in small batches to ensure rich flavor and a homemade taste. Committed to the values of quality, honesty, authenticity, and community, Victoria believes that Ingredients Come First TM.

In sync with the spirit of Brooklyn, Victoria is setting the pace on the cutting-edge of the food revolution. Victoria continues to allocate resources into proprietary research and consumer analytics to come up with "Brooklyn-style" innovations. As culinary trends continue to evolve and consumers become more health and socially-minded, Victoria's mission is to offer the most relevant selection of products, while never losing its heritage of delicious homemade taste.

To learn more about Victoria Fine Foods please visit www.victoriafinefoods.com and follow us on Facebook, Twitter and Instagram.

ABOUT MITZI DULAN

Mitzi Dulan, RD, America's Nutrition Expert and team nutritionist for the World Champion Kansas City Royals Baseball Team is a nationally recognized nutrition and wellness expert who has inspired millions to lose weight and get fit. With her high energy, down-to-earth charm, Mitzi passionately motivates her audience to take action. As a Pinterest influencer she recently authoredThe Pinterest Diet: How to Pin Your Way Thin.Mitzi is co-author of The All-Pro Diet: Lose Fat, Build Muscle, and Live Like a Champion with NFL future Hall-of-Famer Tony Gonzalez helping people learn how to eat clean to get lean. http://nutritionexpert.com/

ABOUT SPOONS ACROSS AMERICA

Spoons Across America is a pioneering not-for profit that develops and fields a comprehensive curriculum of proprietary, experience-based food education programs. We believe the best way to encourage better nutrition among children is to engage all their senses and feed their natural curiosity. Our programs awaken and inspire a lifelong passion in children to explore smarter, more nutritious and more diverse food choices. We strive to improve children's relationship with food so that they may enjoy the benefits of healthier bodies, healthier lives, healthier families and a healthier community. http://spoonsacrossamerica.org/

SOURCE Victoria Fine Foods