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Puroast Coffee Comes to Atlanta

Puroast Coffee has introduced a line of their coffees into Atlanta grocery stores, including Kroger and Publix markets. Puroast is coffee that comes from a proprietary roast based on the traditions of coffee growers in Venezuela the Coffee Grower's Coffee. It's this roasting that produces not only a rich, smooth taste, but results in coffee with 70% less acid than leading brands tested, and 7 times the antioxidants of green tea.

"Puroast's combination of rich and smooth, gourmet quality and health attributes sets the coffee apart from other brands", says Puroast CEO Kerry Sachs. "We were fortunate to learn about this roasting from coffee growers in Venezuela, and bring their excellent brew to Atlanta, and other areas throughout the US."

The company has a variety of products in both US and international markets, including a line of single-serve, Keurig-compatible capsules.

They launched a new line of espresso capsule products, debuting on December 4th, at the annual Art Basel world tour stop in Miami, Florida. Puroast is the first American-based brand to launch into the rapidly growing espresso capsule market, originally brought to market by Nespresso.

Sachs adds, "The espresso capsule is very exciting for us to provide the rich taste draws compliments from a traditional European or Latin American espresso drinker, and the smoothness is attractive to an American who may have been turned off by the bitterness of other brand espresso."

Puroast is found in the natural products sections of Kroger and Publix stores, and has House Blend and Dark French coffees available in single serve, Keurig-compatible as well as 12oz packaging. The company will be doing product sampling at select Kroger and Publix stores in mid-December, the schedule for which will be posted on the company's Facebook page, Puroast's entire line is available at and at

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