Pop-Tarts is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favorites like pizza, cheesecake and burritos. For a limited time, fans can experience the popular toaster pastries in these totally unexpected ways when Kellogg's NYC restaurant in Times Square is transformed into Pop-Tarts Caf from February 21 through February 26.
"From fruity to new coffeelicious flavors, Pop-Tarts appeal to a wide range of palates," said Angela Gusse, director of marketing for Pop-Tarts. "By reimagining recipes we know our fans love, we're proving that there's no limit to enjoying the toaster pastries. Pop-Tarts Caf is an exciting dining experience that showcases the best ways to play with food we can't wait to see fans' reactions."
In addition to swag for sale and small surprises to make every order special, there will be no shortage of ways for people to enjoy the tasty pastries at Pop-Tarts Caf.
Crazy Good creations exclusive to the Caf:
Tart-tastic treats starring Pop-Tarts' popular flavors:
Finally, fans who prefer to treat themselves to a traditional tart can choose from 18 delicious varieties, a-la-carte and for those who can't decide on just one taste, Pop-Tarts flights will be available:
Pop-Tarts is also helping to make local college students' Friday night a bit toastier with a one-time offer in partnership with UberEATS. On February 24 from 8 10 p.m. ET, those who need a late-night study snack but can't make it to Pop-Tarts Caf can order a free Pop-Tarts Burrito to be delivered directly to their door. The offer will be available to 600 lucky students on six NYC campuses when the app is opened on university grounds.
For more information about Pop-Tarts and all the tasty goodness in store at Pop-Tarts Cafe, follow @PopTartsUS on Twitter and Instagram.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheats and more that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
SOURCE Kellogg Company
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