Be the Readiest with NEW Cinnabon' Sweet Rolls at Holiday Inn Express'

Travelers around the US are in for a treat! Cinnabon, the brand that set the bar with its world renowned cinnamon rolls, is now part of the new, hot, and fresh Holiday Inn Express Express Start Breakfast bar.

Available exclusively at Holiday Inn Express hotels across the country, Cinnabon Sweet Rolls are served warm, made with Cinnabon Makara Cinnamon, brown sugar and cinnamon schmear, and topped with the brand's signature cream cheese frosting. Whether it's a family vacation or business trip, Holiday Inn Express guests will Be the Readiest when they start their day at the new and improved Express Start breakfast bar with a mouthwatering Cinnabon Sweet Roll.

"At Cinnabon, we aim to provide new and exciting opportunities for fans to experience the quality ingredients and irresistible taste of our products," said Dave Mikita, SVP and President of Global Channels, FOCUS Brands. "Partnering with Holiday Inn Express is a natural way to bring Cinnabon offerings to guests outside of our bakery. The smell of our iconic Cinnabon cinnamon rolls is the perfect way to wake up and start your day!"

Jennifer Gribble, Vice President, Global Holiday Inn Express, Mainstream Growth, said: "We are constantly innovating the Holiday Inn Express experience for our guests, and last year announced the revamped Express Start Breakfast bar offerings to include fresh egg and meat products, egg white omelets and a new pancake recipe for our one touch pancake machine. A Holiday Inn Express breakfast staple is the classic cinnamon roll and our partnership with Cinnabon brings a new recipe our guests will love."

Cinnabon Sweet Rolls are currently served in over 650 Holiday Inn Express locations nationwide as part of the complimentary Express Start Breakfast bar, and will be rolling into 1,600 hotels by the end of 2018.

For more details and to stay connected to all things Cinnabon, follow the brand on Twitter and Instagram at @Cinnabon, like it on Facebook at www.facebook.com/Cinnabon, follow on Snapchat at @TheRealCinnabon, or visit Cinnabon.com. For more details on Holiday Inn Express, follow the brand on Twitter, Facebook and Instagram.

About Cinnabon

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon LLC, is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates over 1,400 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

Cinnabon is also a multi-channel licensor, partnering with other companies to provide over 70 brand licensed products at foodservice & grocer retail venues. Visitwww.Cinnabon.comfor more information.

About the Holiday Inn Express brand

Holiday Inn Express hotels are modern hotels for value-oriented travelers.Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers.Guests Stay Smart at Holiday Inn Express hotels where they enjoy a complimentary hot Express Start Breakfast with new healthier offerings and free high-speed Internet access. There are currently 2,618 Holiday Inn Express hotel locations around the globe.For more information about Holiday Inn Express hotels or to book reservations, visitwww.holidayinnexpress.com. Find us on Twitter www.twitter.com/hiexpress, Facebookwww.Facebook.com/holidayinnexpress and Instagram www.instagram.com/holidayinnexpress.

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SOURCE IHG (InterContinental Hotels Group)