Arnold', Brownberry', Oroweat' Bread Team Up With Tom Colicchio To Toast The Launch Of The 2017 America's Better Sandwich Contest

Ladies and gentlemen, sharpen your knives. The search for the next better sandwich is on with the kickoff of the fourth annual America's Better Sandwich Contest. Arnold, Brownberry and Oroweat Bread have teamed up with one of the culinary world's most celebrated figures, Chef Tom Colicchio, a seasoned food judge and sandwich expert, to inspire contestants with his own sandwich creations and help determine which inspiring sandwich recipe will make the final cut and win the $25,000 grand prize.

From now until September 15, 2017, sandwich lovers can share recipes featuring their favorite Arnold, Brownberry and Oroweat productsincluding Whole Grain and Country bread varieties, Sandwich Thins Rolls and Sliced Hamburger and Hot Dog Bunsfor an opportunity to take home the grand prize. Recipes can be served up as wholesome twists on classic favorites, include energy-boosting ingredients, be featured as artistic, open-faced snacks and more. All eligible sandwiches will be judged based upon nutrition, creativity and ease of preparation.

For every recipe submitted during the entry period and for every vote cast during the voting period (August 10 October 26, 2017), Arnold, Brownberry and Oroweat will donate one loaf of bread, up to 10,000 loaves, to Feeding America, the contest's official charitable partner, in an effort to help feed families across the country.

"The most important part of any sandwich is what holds it all together: the bread. As a chef and a father of three, I love to use Arnold, Brownberry and Oroweat breads because they help boost the flavor of every recipe, and I can trust that my kids are enjoying a delicious sandwich that I can feel good about," said Chef Tom Colicchio. "With the right combination of bread and ingredients, anyone can prepare a better sandwich, and we're excited to see which will rise to the top in this year's America's Better Sandwich Contest."

The top five finalists will be posted online for public voting from October 5 until October 26, 2017. The winner and runner-up will be announced on National Sandwich Day on November 3, 2017. The highest overall scoring sandwich will receive the $25,000 grand prize and will be crowned the 2017 America's Better Sandwich winner, while the runner-up will take home $5,000.

"No matter how you slice it, the possibilities for creating tasty and nutritious sandwiches are endless, especially with all of the delicious varieties of Arnold, Brownberry and Oroweat breads to choose from," said Marlene Sidhu, Director of Arnold, Brownberry and Oroweat Breads. "Each year, we try many unique and delicious recipes, so we're thrilled to have Tom Colicchio as one of the judges for this year's America's Better Sandwich Contest. After all, he knows a thing or two about competition!"

All sandwich makers can enter the America's Better Sandwich Contest and access the official rules at, where they can also gain inspiration from Tom Colicchio's recipes that he created specifically for the contest.

About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of more than 22,000 U.S. associates operates more than 50 manufacturing locations in the United States. Our distribution routes deliver our leading brands such as Arnold, Bimbo, Boboli, Brownberry, Entenmann's, Francisco, Freihofer's, Heiner's, Marinela, Mrs Baird's, Oroweat, Sara Lee, Stroehmann, Thomas' and Tia Rosa.

No Purchase Necessary to Enter or Win the America's Better Sandwich Contest or Vote. Both programs begin at 12:00 p.m. ET on 8/10/17 and end at 12:00 p.m. ET on 10/26/17 (or donation will end when max donation has been reached, whichever is sooner). Bimbo Bakeries USA will donate one (1) loaf of bread to Feeding America for each entry and/or vote received in the Contest, with a maximum of 10,000 loaves donated. Contest is open to legal residents of the 50 United States, District of Columbia and Puerto Rico who are 18+ and have reached the legal age of majority in their jurisdiction of residence at time of entry. Void where prohibited. Contest rules and donation terms available at Offered by Bimbo Bakeries USA, Inc.

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