Former Caterpillar VP William Mayo Releases WHY IS THE SOFT SIDE THE HARDEST PART?

Inspired by the common lament from business managers that the "people side" of business is the most difficult aspect of their jobs, writer, speaker and former Caterpillar executive William D. Mayo brings readers Why is the Soft Side the Hardest Part? Reflections of an Executive Philosopher, a practical yet entertaining guide for managers everywhere.

Mayo's insights into the human side of business allow modern business managers to "demystify the challenges of leading authentically" and create a feeling of true passion among their employees by focusing on the "soft side".

Skills such as communication, listening, diplomacy and creativity will no longer be afterthoughts and will transform the way leaders lead - and the way their employees engage in the success of their work.

"My hope is that by reading this book, business managers are not intimidated by matters of the human heart and how we interact with others to inspire them", says Mayo, who spent 29 years at Caterpiller, Inc., eventually retiring as a Vice President of the Fortune 100 corporation. "People make businesses successful, and leaders must learn how to continually navigate soft-side challenges effectively to achieve extraordinary results."

For more information, visit http://www.williamdmayobooks.com.

Why is the Soft Side the Hardest Part?
By William D. Mayo
ISBN: 978-1-4634-7440-9
Softcover, retail price: $10.95
Hardcover, retail price: $14.95
E-book price: $9.95

About the author

Bill Mayo is a former Vice President of Caterpillar Inc., retiring in 2008. He joined Caterpillar in July 1979, after serving nine years in the US Navy. He has held a wide variety of positions during his Caterpillar career primarily in Marketing & Sales, both domestically and in Europe.

Bill holds a Bachelor of Science degree from the U.S. Naval Academy; he completed the Executive Education Program at Tuck Business School, Dartmouth College, and received his MA degree in English Studies from Bradley University.

Bill currently serves on numerous corporate boards and currently consults for Gerson Lehrman Group. He teaches leadership at Eureka College, and is co-founder of Fullsail Leadership - a personal development company focusing on servant leadership. He is a published author of a number of books and business articles and is an active public speaker and trainer on the topics of leadership development, customer service, business culture, and marketing.

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