Tony Winner Ben Vereen Named Brand Ambassador for Brooklyn Streetwear Label Snow Milk

New York, NY - Streetwear meets showbiz as Snow Milk Clothing taps Tony and Emmy Award winner Ben Vereen as its newest brand ambassador-bringing star power and soul to the Brooklyn, NY-born label.

Ben Vereen currently stars in the Prime Video series The Gray House, produced by Kevin Costner and Morgan Freeman. On Broadway, Vereen is best known for his Tony-winning performance in Pippin, as well as Jesus Christ Superstar, Chicago, Wicked, Jelly's Last Jam, and Fosse, to name a few. His Film/TV credits include: B Positive, The Good Fight, Sneaky Pete, Time Out of Mind with Richard Gere, Top Five with Chris Rock, All That Jazz, and the unforgettable role of "Chicken George" in Roots.

Vereen was introduced to the brand via Snow Milk partner Jaime Affoumado, a former Pippin cast member who ran into Ben after 51 years. A lifelong advocate for positivity and self-expression, Vereen instantly connected with Snow Milk's signature: one-of-a-kind, hand-printed pieces that fuse bold street art with uplifting messages. Soon after, he introduced Wayne Brady to Snow Milk, knowing that Brady's renowned positivity would be the perfect fit as a Brand Ambassador. As the face of the brand, Vereen has been spotted wearing Snow Milk everywhere-from red carpets to everyday New York moments-spreading what he calls "wearable affirmations."

"Snow Milk's messages-love, hope, positivity-spoke to me immediately," says Vereen.

"This is more than fashion. It's a movement."

Founded in 2021 by Brooklyn artist and musician Doobie Duke Sims, Snow Milk has built a cult following for its individually numbered designs crafted from new and upcycled garments. With a commitment to ethical, sweatshop-free production, the brand blends raw creativity with purpose-earning fans including Snoop Dogg, Whoopi Goldberg, Jennifer Hudson, Howie Mandel, and Novak Djokovic. Recently, Snow Milk has been seen on America's Got Talent, American Idol, and Sims designed a piano for the Biz Markie Experience in New York, which was featured in Rolling Stone.

With locations across New York City, Washington, DC, Texas, and Japan, Snow Milk continues to expand its global footprint-now with a legend leading the charge.For more information, visit RealSnowMilk.com or TheRealBenVereen.com. Customers can get 20% off Snow Milk purchases by using the code "benvereen."

2026 Theater Fans' Choice Awards - Live Stats

Best Lead Performer in a Play - Top 3

1. Daniel Radcliffe - Every Brilliant Thing

29.6% of votes

2. Nathan Lane - Death of a Salesman

12.4% of votes

3. Ayo Edebiri - Proof

6.7% of votes

Vote Now! View Live Stats