Tony Winner Ben Vereen Named Brand Ambassador for Brooklyn Streetwear Label Snow Milk
Vereen, known for PIPPIN and ROOTS, also introduced WAYNE BRADY to the Brooklyn label's hand-printed designs.
Snow Milk Clothing has tapped Tony and Emmy Award winner Ben Vereen as its newest brand ambassador.
Ben Vereen currently stars in the Prime Video series The Gray House, produced by Kevin Costner and Morgan Freeman. On Broadway, Vereen is best known for his Tony-winning performance in Pippin, as well as Jesus Christ Superstar, Chicago, Wicked, Jelly's Last Jam, and Fosse, to name a few. His Film/TV credits include: B Positive, The Good Fight, Sneaky Pete, Time Out of Mind with Richard Gere, Top Five with Chris Rock, All That Jazz, and the unforgettable role of "Chicken George" in Roots.
"Snow Milk's messages-love, hope, positivity-spoke to me immediately," says Vereen. "This is more than fashion. It's a movement."
Founded in 2021 by Brooklyn artist and musician Doobie Duke Sims, Snow Milk has built a cult following for its individually numbered designs crafted from new and upcycled garments. With a commitment to ethical, sweatshop-free production, the brand blends raw creativity with purpose-earning fans including Snoop Dogg, Whoopi Goldberg, Jennifer Hudson, Howie Mandel, and Novak Djokovic.
With locations across New York City, Washington, DC, Texas, and Japan, Snow Milk continues to expand its global footprint-now with a legend leading the charge.For more information, visit RealSnowMilk.com or TheRealBenVereen.com. Customers can get 20% off Snow Milk purchases by using the code "benvereen."
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