Boston Pops Join 'Life is Good' Festival, 9/25

Life is good® today announced that musicians from the Boston Pops have signed on to play at the 2011 Life is good Festival. World-class musicians from the Pops' string and brass sections led by guest conductor Daniel Bernard Roumain (DBR) will join Brandi Carlile and The Levon Helm Band for portions of their individual sets on Sunday, September 25, 2011.

Set to take place September 24-25 at Prowse Farm in Canton, MA, a suburb of Boston, the two-day music and fundraising festival is hosted by Life is good®, a Boston-based company that spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges.

"My brother and I grew up in the Boston area and the Boston Pops have always been a source of pride for the city," said Bert Jacobs, chief executive optimist for Life is good. "They are a world-renown talent but also an integral part of the Boston community. We are thrilled to have them on stage for the 2011 Life is good Festival and look forward to making them part of the Life is good community."

The multi-faceted fundraiser combines world-class headliners and nationally known musical talent on three stages, including several of today's most popular children's performers. This one-of-a-kind festival aims to raise $1 million to benefit the Life is good Playmakers, the action arm of The Life is good Kids Foundation.

"The Boston Pops is pleased to be a part of the Life is good festival, and Daniel Bernard Roumain is an ideal partner in this endeavor. His ability to blend contemporary popular music with classical and illuminate the connections between the two is particularly suited to the Boston Pops tradition of presenting artists from across the musical spectrum," said Keith Lockhart, conductor of the Boston Pops. "Working collaboratively with the festival's amazing artists to create great new music and support Life is good's work to help kids is an exciting endeavor."

Also added to the line-up is Mystic, Conn-based independent band Barefoot Truth. The band was selected from hundreds of submissions received through Sonicbids to open the festival. Barefoot Truth was selected based on the quality of their music, mixing the sounds of folk, rock, jazz, and reggae, with lyrics full of unbridled optimism, making them a perfect fit for the Life is good Festival.

In addition to musicians from the Boston Pops and Barefoot Truth, the 2011 Life is good Festival will feature national headlining artists Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band,Brandi Carlile, Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady as well as The Dirty Dozen Brass Band, Maceo Parker, Tristan Prettyman, The Ryan Montbleau Band,Zee Avi, Dwight and Nicole, and Jenny Dee and the Deelinquents. Kindie rock superstars Imagination Movers and The Laurie Berkner Bandwill headline the Good Kids Stage alongside special kids performances from Keller Williams and local favorite Ben Rudnick and Friends. Complete festival information can be found at www.lifeisgood.com.

Tickets for the 2011 Life is good Festival are on sale at www.lifeisgood.com. Adult single-day tickets are $65, and $120 two-day tickets are also available. Tickets for children ages 2-12 are available for $20 for a single day ticket and $35 for a two-day ticket. Children under 2 are admitted free of charge. Prowse Farm is fully accessible via public transportation, with all-day shuttles to and from the nearby Rte. 128/University Avenue train station. A large number of free parking spots are also available.

For more information on The Life is good Company, the Life is good Kids Foundation and the Life is good Festival, please visit www.lifeisgood.com.

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