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You Can Beat the Critics! by David Merrick

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Alvin and My Sheepdog Rex
Broadway Star
joined:5/15/03
Broadway Star
joined:
5/15/03
You Can Beat the Critics! by David Merrick#0
Posted: 5/26/03 at 10:09pm
Broadway Trivia: In 1962, Broadway impresario David Merrick produced a show called "Subways Are For Sleeping." The New York theater critics were unanimous-- They all HATED it. Merrick was so outraged by their negative response that he retaliated with an unusual advertising tactic. What?

Answer: He located people with the same names as the Broadway critics ( such as Richard Watts or a Frank Rich), and got them to provide RAVE reviews, which he then quoted in his ads.

Can you think of any recent shows that might have enjoyed using this tactic?
My perfect day would begin at on the beach in Hana, Maui and end at a Broadway Musical.
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CourtneyM
Leading Actor
joined:5/11/03
Leading Actor
joined:
5/11/03
some shows that should have done the same#1
Posted: 5/26/03 at 10:12pm
dance of the vampires
urban cowboy
the look of love
One should either be a work of art, or wear a work of art-Oscar Wilde
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Standing O
Swing
joined:5/22/03
Swing
joined:
5/22/03
DOTV#2
Posted: 5/27/03 at 9:24am
There may be some DOTV supporters who would've enjoyed rewriting some of the reviews.
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Amneris
Broadway Legend
joined:5/16/03
Broadway Legend
joined:
5/16/03
i agree#3
Posted: 5/27/03 at 4:11pm
urban cowboy for sure .. may not of been the best show in town but, the actors sure deserved better...and how funny to have a "Ben Brantley" from bumblescrew Utah writing about urban cowboy
Updated On: 5/27/03 at 04:11 PM