Yuliia Bohatyr

Yuliia Bohatyr is the Digital Strategy Lead at SpotCo, where she develops and executes digital campaigns for Broadway and Off-Broadway productions. She specializes in multichannel strategies across Meta, Google, TikTok and programmatic platforms, with a focus on expanding audiences and making theater more accessible to new generations. Headshot Photo Credit: Ambe Wiliams

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When AI Replaces Targeting: What Meta’s 2026 Update Means for Theater Marketing

September 29, 2025

Year after year, more advertising platforms push marketers to rely on their AI tools.

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Yuliia Bohatyr

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When AI Replaces Targeting: What Meta’s 2026 Update Means for Theater Marketing