Yuliia Bohatyr is the Digital Strategy Lead at SpotCo, where she develops and executes digital campaigns for Broadway and Off-Broadway productions. She specializes in multichannel strategies across Meta, Google, TikTok and programmatic platforms, with a focus on expanding audiences and making theater more accessible to new generations. Headshot Photo Credit: Ambe Wiliams
When AI Replaces Targeting: What Meta’s 2026 Update Means for Theater Marketing
September 29, 2025
September 29, 2025
Year after year, more advertising platforms push marketers to rely on their AI tools. Meta, which remains one of the most important digital channels for the live entertainment world, has been especially aggressive in this shift. The centerpiece of its automation push is Advantage+, a suite of AI-driven tools that promise to simplify campaign management, optimize budgets in real time, and find new customers more efficiently than any human strategist ever could.
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