Ben Waterhouse
Latest Articles
Broadway’s Non-Profit Cheat Code
Only one new musical, and zero musical revivals, have made back their initial capitalization over the past two years.
No Really, What IS Word of Mouth?
Creating a successful show on Broadway has a myriad of factors that all need to go right.
Gen Z is Obsessed with Movies, Why Not Broadway?
Obsession took the cinematic box office by storm earlier this year, becoming one of the only movies to ever gross over $400 million against a budget of less than $1 million.
Will the World Cup Be Good News for Broadway?
The first World Cup game at New York New Jersey Stadium will take place this Saturday.
How Much Does a Tony Award Boost Ticket Sales?
Overall, according to our Tony Nominations grosses analysis, none of the new musicals this season are in the upper half of the theoretical monthly average across the industry.
Did the 2026 Tony Nominations Help or Hurt This Season's New Shows?
Tony Nominations were announced earlier this month Tuesday, providing many shows, particularly new musicals, with a shot in the arm, as many had been previously struggling.
DEATH BECOMES HER Is Closing- So What Happened?
Death Becomes Her announced they will be closing on Broadway on June 28 due to poor sales.
The Business Behind National Tours and Their Effect on Broadway
It’s the heart of Broadway Touring announcement season, where venues around the country announce what shows they are planning to present across the country over the next year.
What Makes a Broadway Theatre Desirable?
Last week Hell’s Kitchen, located at the Shubert Theatre, announced that they would close on February 22.
What Lies Ahead for Broadway in 2026?
Why all of these limited runs? Shows with celebrities in them make sense, they have busy schedules, and setting aside 16 or 20 weeks to rehearse and perform in a Broadway show is a non-trivial juggling act.
Content Creators on Stage- Do They Boost Ticket Sales?
Social media’s role on Broadway has been increasing over the last couple of years.
What’s Behind the Rising Costs of a Broadway Show?
Original musicals cost more money to mount on Broadway, and cost more to run than they ever have before.
How Did Broadway's Long-Runners Fare This Summer?
many shows struggled this summer, particularly long running shows that tend to do well with international tourists.
Is Broadway in a Summer Slump?
Three months ago, The Broadway League, the consortium of Broadway investors, producers, and theatre owners, announced that Broadway had broken the single season gross record set in the 2018-2019 season.
The Art of Recasting
Recasting a star who is above the title of a musical is a tricky endeavor.
Broadway Box Office Analysis- June 2025 + Which Shows Saw a Post-Tonys Bump
It was another very strong month for Broadway, with three of the four weeks exceeding $40 million in total gross.
Broadway Box Office Analysis- May 2025 + Which Shows Might Rule Summer?
The past month represented the strongest May grosses in Broadway history, with each week being well over the $40 million mark for the second month in a row.
Broadway Box Office Analysis- April 2025 + How Tony Nominations Might Affect May and Beyond
The past month represented the strongest April grosses in Broadway history, with each week being well over the $40 million mark, and Easter week peaking at over $50 million.
Broadway Box Office Analysis- March 2025
Broadway’s grosses in March were a story of two halves.
Broadway Box Office Analysis- February 2025
February is typically one of the slowest months of the year for Broadway.
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